EverPro - Marketing Automation Manager (Remote, US)

About EverCommerce

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help over 600,000 service-based businesses worldwide grow, operate more efficiently, and retain customers. Our solutions span Home & Field Services, Health Services, and Fitness & Wellness, combining business management software, payments, marketing technology, and customer engagement tools.

We’re building an extraordinary company and are looking for talented, motivated people to join our team. Learn more about our company, culture, and values at https://www.evercommerce.com/about-us/careers/.

About the Role

We’re looking for a Marketing Automation Manager to join the EverPro Horizontal Solutions Marketing team, supporting a portfolio of SaaS solutions for home service and remodeling professionals.

In this role, you’ll design, build, and operate scalable lifecycle journeys that drive pipeline efficiency and long-term customer value. You’ll directly influence revenue outcomes by improving conversion, velocity, retention, expansion, and cross-sell performance through a data-driven lifecycle strategy and marketing automation.

You will support the execution of end-to-end lifecycle marketing programs, from acquisition through advocacy, with a focus on building and optimizing campaigns within our marketing automation platform (primarily Marketo). This role blends strategic thinking with hands-on execution, contributing to prioritization and continuous performance improvement aligned with business goals.

You’ll collaborate closely with Demand, Digital, Customer Marketing, Sales, RevOps, and Product teams to deliver the right message to the right customer at the right time, while continuously optimizing for performance and ROI.

Campaign Execution & Delivery

• Manage day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment across one-time, recurring, and triggered campaigns
• Demonstrate strong attention to detail across campaign execution, including audience segmentation, messaging accuracy, personalization, and CTA alignment to ensure a high-quality customer experience
• QA campaigns to ensure accuracy, compliance, and on-time delivery
• Support more complex or personalized campaign builds as needed

Journey Architecture & Automation

• Support the development and execution of lifecycle marketing programs across acquisition, nurture, conversion, onboarding, retention, and expansion
• Translate business and campaign requirements into scalable lifecycle programs that improve funnel performance and customer engagement
• Ensure accurate lifecycle and campaign tracking across connected Salesforce instances, maintaining clean data, proper attribution, and alignment between marketing and sales systems
• Build and maintain journeys that are scalable, maintainable, and aligned with platform and data constraints

Quality, Risk & Reliability

• Maintain high standards for execution quality and campaign delivery across lifecycle programs
• Monitor and troubleshoot data issues, journey performance, and delivery failures
• Proactively identify execution risks that could impact customer experience or performance, and escalate with recommended solutions

Collaboration

• Partner closely with Lifecycle Marketing Managers, copywriters, designers, and analysts to execute campaigns effectively
• Provide input on feasibility, timelines, and execution approach during campaign planning
• Collaborate cross-functionally to balance speed, quality, and scalability in campaign delivery

What We’re Looking For

Required Qualifications

• 4–6+ years of experience in marketing automation, lifecycle marketing, or CRM-related roles
• Hands-on experience building and managing campaigns in Marketo & HubSpot (or similar platforms such as Eloqua, Pardot, or Customer.io)
• Strong understanding of segmentation, triggers, personalization, and automated journeys
• Working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting.
• High attention to detail with a strong QA mindset
• Ability to manage multiple initiatives in a fast-paced, cross-functional environment
• Strong communication and collaboration skills

EverCommerce is an equal opportunity employer. We value diversity and do not discriminate based on race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status.