Advanced BI Analyst

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. 

Independence Pet Group (IPG), a subsidiary of IPH, is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.  

Job Location: Remote

IPG is seeking an Advanced BI Analyst with deep expertise in digital analytics, data integration, and performance measurement to support data-driven decision-making across marketing and digital teams. This role will be instrumental in designing scalable analytics solutions, ensuring data accuracy, and translating complex datasets into actionable insights that drive acquisition, engagement, and conversion performance.

The ideal candidate combines strong technical skills (SQL, tagging, data modeling) with business acumen and the ability to influence cross-functional stakeholders.

Key Responsibilities:

• Digital Analytics Implementation & Tag Management (30%)

  • Manage and optimize Google Tag Manager (GTM) implementations across multiple websites and brands

  • Configure, test, and troubleshoot tags to ensure accurate tracking of user interactions and events

  • Own and maintain GA4 event tracking frameworks, capturing full-funnel user behavior from campaign engagement through conversion

  • Ensure tagging strategies align with business goals, marketing KPIs, and measurement frameworks

  • Partner with development teams to deploy scalable and consistent tracking solutions

• Reporting & Dashboard Development (25%)

  • Design, build, and maintain dynamic dashboards using Looker Studio and Power BI

  • Develop automated reporting solutions that centralize KPIs across traffic sources, campaigns, and conversion funnels

  • Integrate data from multiple platforms, including Snowflake, Salesforce Marketing Cloud (SFMC), and Google Analytics

  • Leverage knowledge of complex data environments (e.g., policy systems such as Wombat and Orca) to ensure accurate reporting

  • Enable self-service analytics capabilities for marketing and business stakeholders

• Data Analysis & Insight Generation (20%)

  • Analyze multi-source datasets to identify trends in user behavior, campaign performance, and conversion outcomes

  • Translate complex data into clear, actionable insights and strategic recommendations

  • Partner with marketing teams to optimize digital campaigns, customer journeys, and user experiences

  • Proactively identify opportunities to improve acquisition efficiency and conversion rates

• Data Integration & Query Development (15%)

  • Write, optimize, and maintain SQL queries to extract and transform data from various sources

  • Support the development of integrated datasets for reporting and advanced analytics

  • Ensure data integrity, consistency, and accessibility across platforms

  • Collaborate with data engineering teams to improve data pipelines and structures

• Cross-Functional Collaboration & Analytics Governance (10%)

  • Collaborate with developers, data teams, marketing stakeholders, and external agency partners

  • Align on measurement strategies and validate tracking implementations across platforms such as Google Ads and Meta

  • Act as a subject matter expert in GA4, GTM, and digital analytics best practices

  • Establish and enforce governance standards to ensure consistency and accuracy across digital properties

Qualifications:

• Bachelor’s degree in Analytics, Data Science, Marketing, Business, or related field

• 5–8+ years of experience in business intelligence, digital analytics, or marketing analytics

• Deep expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM)

• Advanced proficiency in SQL and experience working with cloud data platforms such as Snowflake

• Strong experience with BI tools such as Power BI and Looker Studio

• Experience integrating and analyzing data from marketing platforms (e.g., Google Ads, Meta, SFMC)

• Proven ability to translate data into actionable insights for non-technical stakeholders

• Strong problem-solving skills and attention to detail

Preferred Qualifications:

• Experience working in complex, multi-system environments (e.g., insurance, financial services, or enterprise marketing ecosystems)

• Familiarity with data modeling and ETL processes

• Experience with A/B testing frameworks and experimentation analysis

• Knowledge of customer journey analytics and attribution modeling

#li

#IPG

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)