Key Facts

Remote From:

Serbia

Full time

Senior (5-10 years)

English

Hard Skills

Other Skills

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Communication
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Leadership
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Entrepreneurship
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Problem Solving

Roles & Responsibilities

Proven track record in growth product management and funnel optimization from sign-up to subscription purchase, including trial design and activation
Strong CRO and data-driven mindset: ability to identify funnel leaks, design experiments, and translate insights into high-impact features
Entrepreneurial mindset with experience prototyping and launching new product experiences and revenue-driving experiments at scale
Experience optimizing activation journeys, pricing/subscription tiers, upsells, ARPU and LTV; plus cross-functional collaboration with Marketing, CRM and Operations

Requirements:

Prototype, test and implement new funnel approaches, reviewing flows to eliminate friction and shorten time-to-value
Translate data into funnel insights and turn those into high-impact product features to reduce leaks
Design and test trial experiences and product mixes delivering consistent Aha moments, owning the conversion engine from sign-up to trial completion
Drive activation-based revenue by optimizing subscription tiers, value propositions, upsells, ARPU and LTV; partner with Marketing, CRM and Operations to align acquisition with high-converting journeys

Novakid

Edtech: Education + Technology

About Novakid

Novakid is a Series B EdTech startup ($41,5M raise) with double-digit revenue growth in 2023. This online English as a Second Language learning platform for children aged 4 to 12 has delivered over 15 million English lessons for kids since inception in 2017. This award-winning online English school offers one-to-one and group lessons with qualified and experienced teachers. Kids learn efficiently through full language immersion and fun games and activities, mastering English for academic and career success. The ability to master the English language from an early age is important for a child's future academic and career goals. Novakid complements school learning by giving kids a safe place for real-life English speaking practice, and the methodology is based on learning games - representing the new generation of online learning. Novakid has been recognised by a number of organisations across the world. In 2023, Novakid was included on the 2023 Inc 5000 list - position 105 of 5000, and is 1st in the Education category. In the same year, Novakid won the Best Digital Language Learning Product of the Year Award in the Digital Education Awards; was recognised as a finalist in the 2023 EdTech Digest Awards in the category of Best Language Learning Solution and Novakid was nominated as a finalist in the ‘Early Years’ category of the EdtechX Awards 2023. In 2022, Novakid was selected as the winner of the “Overall Language Learning Company of the Year” in the 2022 EdTech Breakthrough Awards. Novakid’s mission is to build a global community of young English learners designed to encourage deep and meaningful friendships across different cultures. Vacancies: https://hr.novakidschool.com/

Company type: Scaleup

Industry: Edtech: Education + Technology

Founded: 2018

Company size: 201 - 500

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Job description

NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are looking for a Senior Growth Product Manager who is also an entrepreneur at heart, someone who can reinvigorate funnels while simultaneously prototyping and launching entirely new product experiences.

We don’t just want someone to manage a roadmap; we want a "Growth CEO" who can reinvent the high-stakes journey from initial sign-up to the first "Aha!" moment and the first purchase.

Your goal is to own the most critical window of the customer lifecycle: a potential customer experiencing our product for the first time and the subsequent choice to purchase a subscription. This includes the journey to the trial, the trial experience, the payment windows, the product mix, pricing and CRM control.

We are looking for a candidate who applies CRO principles not just for incremental gains, but to prototype entirely new ways for parents to discover, experience, and purchase our services.

What you’ll do

Prototype, test and implement new funnel approaches. You won't just "tweak" the journey from a customer becoming a lead to making a purchase; you will review all flows to eliminate friction and shorten the time-to-value.
You will expertly translate data to identify "leaks" in the funnel and turn those insights into high-impact product features.
Design and test trial experiences and product mixes that deliver consistent “Aha moments” to more customers leading to significant sales boosts. You will own the conversion engine from sign-up to the completion of the trial.
Activation journeys aren’t just about conversion. You will drive revenue by matching users with the right subscription tiers and value propositions. You will maximise upsell opportunities and ensure customers are matched with the optimal products to not only positively affect ARPU, but also boost LTV.
Partner with diverse teams (Marketing, CRM, Operations) to align acquisition strategies with the highest-converting customer journeys.