Principle Engineer

Title: Principle Engineer

Location: Primarily remote in Scotland, with some travel to Edinburgh.
Reports to: VP of Engineering

It's rare for companies to break out of the start-up stage, rarer still to become profitable and keep growing. At Hyble, we've done both, and we're not slowing down. 

We started as 12 people in a tech incubator, taking on a problem the entire beverage industry had quietly accepted as normal: why did it take weeks for a sales rep to get their customer the marketing support they needed to start selling?

We built the answer. Hyble is now the only end-to-end point-of-sale ecosystem built for the global beverage industry.  Active in 50+ markets, helping the world's leading drinks brands create, approve, print, and deliver fully compliant POS materials in hours, not weeks. From 10 venues to 10,000, we give brands complete control at every touchpoint.

High-Growth Scale-Up

We've delivered consistent revenue growth for eight consecutive years. Over the last three years alone, the business has grown 213% and reached profitability. That's a milestone that reflects years of deliberate, disciplined investment decisions that have paid off.

In 2023, we won a landmark contract with Southern Glazer's Wine & Spirits, a $25 billion business and the largest wine and spirits distributor in the US. Today we're a 135+ person, award-winning MarTech company operating across three continents - with 70% of our revenue generated in the US and a sales pipeline exceeding $70 million.

The AI Opportunity

The next chapter is AI-first, and it's happening now.

We're not retrofitting AI onto an existing product. We're rebuilding around it - embedding AI at the core of how our platform thinks, personalises, and performs. The opportunity is significant: a traditional, relationship-driven industry that is ripe for disruption, and a product already trusted by the brands that matter most.

For senior hires, that means something specific: you arrive at the point where architecture decisions stick, where what you build becomes the standard, and where the market is still open enough for genuinely bold thinking to win.

What you’ll find here:

• Ownership without bureaucracy. You'll move at the pace of someone who has real authority, because you will. You won't inherit a fully packaged function. You'll shape how it operates across a growing international scale-up.

• Problems worth solving. The intersection of AI, distribution networks, and global beverage brands is not a solved space. You'll be figuring things out, not inheriting playbooks.

• Impact you can see. We're small enough that your decisions shape the product, the team, and the trajectory of the business and large enough that the scale of that impact is real.