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Regional Marketing Manager, APAC

FireMon

Roles & Responsibilities

  • 5+ years of B2B field or demand generation marketing experience, ideally in cybersecurity or related SaaS
  • Proven experience delivering joint marketing programs with channel partners in India and/or broader APAC
  • Strong understanding of channel-led and co-sell go-to-market models
  • Proven track record executing localized campaigns and field events in India and/or broader APAC markets

Requirements:

  • Design and run region-specific field marketing campaigns across India and APAC, adapting global messaging to local market context
  • Plan, promote, and execute field events and partner activities (in-person and virtual), including local meetups, trade shows, and webinars; attend high-priority events in person and coordinate others remotely
  • Manage channel/partner marketing: develop and execute co-marketing programs with VARs, SIs, distributors, and technology partners; coordinate MDF investments and partner enablement
  • Drive demand generation and pipeline: support regional targets, develop and execute lead generation and nurture programs across email, digital, ABM, partner campaigns, and events; build and manage campaigns in Marketo and Salesforce; track performance

Job description

FireMon is looking for a driven, self-sufficient Field Marketing Manager to own regional marketing across India and APAC. You will work hand-in-hand with our regional Sales executives to plan and execute local PR, Social, and Demand Gen campaigns, field events, partner activities, and demand generation programs that build pipeline and accelerate deals. This is a highly independent role for someone who is experienced, commercially minded, and comfortable operating in a fast-moving cybersecurity environment.

You will be embedded alongside the sales team — attending QBRs and key in-person events as appropriate — and expected to organize and mobilize resources to get things done without always needing to be on the ground yourself.


Key Responsibilities

Field & Campaign Marketing

  • Local Campaign Execution: Design and run bespoke, region-specific campaigns across India and APAC that resonate with local buyers, adapting global messaging and assets to fit cultural and market context.
  • Field Events & Promotions: Identify, plan, and execute in-person and virtual events including local meetups, partner events, trade shows, and webinars. Attend high-priority events in person; organize others remotely.
  • Customer & Partner Activities: Build and execute joint marketing programs with channel and technology partners to extend reach and drive pipeline.
  • Localized Content for PR and Social: Create region-relevant content and social posts (using Canva and other tools), including Google Ads campaigns targeting India and APAC audiences.
  • Help coordinate Digital and Social Campaigns: Working with the Corporate Marketing Team help guide them for execution in the local India and APJ region.

    • Channel & Partner Marketing

    • Partner Marketing Strategy: Own and execute the regional channel partner marketing plan aligned to business priorities across India and APAC.
    • Joint GTM Programs: Plan and deliver co‑marketing initiatives with key partners (e.g. VARs, SIs, distributors, and technology partners), including joint events, webinars, digital campaigns, and account‑based initiatives.
    • MDF & Co‑Marketing Management: Support partner marketing investments where applicable (e.g. MDF), ensuring effective planning, execution, and performance tracking.
    • Partner Enablement: Work with global partner marketing and regional sales teams to localize partner messaging, sales plays, and marketing assets for APAC markets.
    • Ecosystem Alignment: Collaborate closely with Sales to prioritize partners, align campaigns to active opportunities, and support partner‑led pipeline acceleration.

      • Demand Generation

    • Pipeline Contribution: Support regional pipeline targets and work with the global demand gen team to align programs to APAC-specific pipeline goals.
    • Lead Generation & Nurturing: Develop and execute lead gen activities across email, digital, ABM, partner campaigns, and events to generate qualified leads and move them through the funnel.
    • Marketing Automation: Build and manage campaigns in Marketo; maintain data quality and lead flow in Salesforce.

      • Sales Alignment & Collaboration

    • Sales Partnership: Act as the primary marketing contact for the India and APAC sales team.
    • Business Understanding: Develop a deep understanding of the regional business, competitive landscape, and customer needs to inform strategy and prioritization.
    • Reporting & Optimization: Track, measure, and report on campaign performance; use insights to continuously improve effectiveness and ROI.

    What we're looking for
  • 5+ years of B2B field or demand generation marketing experience, ideally in cybersecurity or related SaaS technology.
  • Proven experience delivering joint marketing programs with channel partners in India and/or broader APAC.
  • Strong understanding of channel‑led and co‑sell go‑to‑market models.
  • Proven track record executing localized campaigns and field events in India and/or broader APAC markets.
  • Highly self-directed, able to manage multiple programs simultaneously without close supervision.
  • Experience working alongside regional sales teams and influencing without authority.
  • Strong understanding of channel/partner marketing and co-sell motions.
  • Outstanding organizational skills; proven ability to coordinate internal and external stakeholders to deliver marketing activities
  • Fluent in English with excellent written and verbal communication skills.

    • Tools & Technology

    Required:

  • Salesforce (CRM)
  • Marketo (marketing automation)
  • Canva (creative & social content)
  • Google Ads

    • Nice to Have:

  • 6sense (ABM & intent data — strong plus)
  • Gong (sales intelligence)
    •
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