Research Associate- Consumer Insights

About Lux

Lux Research is a leading research and advisory firm, helping clients navigate emerging technologies and drive growth through innovation. We support C-level executives in the world’s largest companies. Our culture is high-energy, detail-obsessed and relentlessly focused on performance. If you thrive in a fast-paced, demanding environment where results, accountability and engagement matter, join our team for what may be the most rewarding job you have ever had.

Role Description

Lux Research is seeking a Qualitative Research Associate (Anthropologist) to join our Consumer Insights team. This role focuses on qualitative and ethnographic research to understand consumer behaviors, beliefs, and cultural trends that shape innovation, product adoption, and marketing strategies.

As a Research Associate, you will analyze how consumers adopt new products, technologies, and behaviors using ethnographic methods, behavioral insights, and market analysis—enhanced by Lux’s proprietary tools and AI-enabled digital ethnography platforms. These approaches allow you to uncover real-world consumer behaviors at scale and translate them into clear, actionable insights.

You will deliver high-quality outputs—including consumer profiles, ethnographic reports, and case studies—for clients such as McDonald’s, Mars, and Kroger, helping inform product development, innovation strategy, and consumer engagement.

This role is ideal for candidates with training in anthropology or related social sciences who want to apply qualitative research in a fast-paced, innovation-driven, and tech-enabled environment.

This role is a remote position, but you must be eligible to live and work in one of the following locations:

• United States 
• United Kingdom
• Netherlands
• Canada

The Canadian salary range for this role is CAD $65,000 - $75,000

Actual compensation will be determined based on location, experience, skills, and internal equity. Total compensation may include bonus, equity, and benefits.

Responsibilities:

• Conduct cultural and ethnographic consumer research using Lux’s Consumer Insights platform and proprietary methods.
• Analyze consumer behaviors, attitudes, and cultural trends across industries (e.g., food, health, financial services, beauty) to identify drivers of adoption.
• Produce clear, high-quality deliverables, including consumer profiles, reports, briefs, and case studies, with a strong Lux Take.
• Synthesize insights from consumer research, market data, and cultural signals to identify innovation opportunities and barriers.
• Support client engagements by clarifying research questions and translating insights into innovation and marketing opportunities.
• Contribute to consulting projects by integrating consumer insights into strategic deliverables.
• Monitor emerging consumer and cultural trends to keep research forward-looking.
• Build capabilities by developing expertise in methods such as ethnography, surveys, and digital listening.
• Collaborate with the Consumer Insights team to strengthen research quality and processes.

Minimum Qualifications:

• Bachelor’s degree in a social science discipline (sociology, psychology, anthropology, etc.)
• 1–2 years of experience in consumer research, market research, behavioral analysis, consulting, or a related field.
• Demonstrated ability to analyze qualitative and quantitative data and develop clear, evidence-based insights.
• Strong writing and communication skills, with the ability to produce structured, polished research deliverables.
• Ability to work in a fast-paced research environment. 
• Fluency in English is required, additional language proficiency is a plus.

Desired Qualifications

• A Master’s or PhD degree in a social science discipline (sociology, psychology, anthropology, etc.)
• Intellectual curiosity about consumer behavior, cultural change, and how these dynamics shape innovation and technology adoption.
• Collaborative mindset and willingness to work closely with global colleagues across disciplines.
• Strong attention to detail and commitment to producing high-quality, insight-driven research that directly supports client decision-making.

Lux Research is an Equal Opportunity Employer

Lux Research is an equal opportunity employer. In accordance with anti-discrimination law, Lux prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Lux Research conforms to the spirit as well as to the letter of all applicable laws and regulations. law.  Lux Research conforms to the spirit as well as to the letter of all applicable laws and regulations.