Director of Marketing, Paid Search

At bartaco, food is our passion - but people are our purpose. We invest in our team because our people are at the heart of everything we do. Whether you’re growing into leadership, hospitality, or culinary, bartaco is the place to learn, succeed, and thrive.

Founded in 2010 and inspired by a healthy, outdoor lifestyle, bartaco combines fresh, upscale street food with a coastal vibe in a relaxed environment. With more than 30 locations across the country, bartaco remains committed to delivering good vibes, inspiration, and joy to one guest, one employee, and one community at a time. We’re guest-obsessed and culture-driven. 

We’re guest-obsessed and culture-driven, working together to create unforgettable guest experiences.

Our culture is built on what we call our bartaco touchstones - the things that make us who we are:

• Pride – You bring your best self every day and take pride in the magic we create together. 
• Good People – You value teamwork, lead with kindness, and build trust with everyone around you.
• Positively Intolerant – You hold yourself and your team to high standards—because “good enough” isn’t in your vocabulary.
• Introspective – You’re always learning, growing, and leveling up.
• Transparent – You communicate openly, honestly, and with heart.
• We Have Fun + Make People Happy – You bring the energy and positivity that make bartaco a place people want to be.

What you will do: 

As the Director of Marketing, Paid Media - you will lead bartaco’s digital marketing engine - turning paid media into measurable traffic and sales. This role is equal parts strategy and execution: building plans, running programs, optimizing performance, and holding partners accountable to results. 

The role will own the digital marketing calendar, campaign performance, and the systems that make our marketing smarter over time (audiences, testing measurement, automation). 

Responsibilities

• Own bartaco’s end-to-end digital marketing strategy and performance to drive measurable traffic and sales. 
• Lead performance marketing across paid social media, paid search, programmatic, 3rd party delivery/catering platforms (UberEats, DoorDash, ezCater), and local/store-driving media.
• Own CRM and lifecycle marketing efforts across email and SMS, including segmentation, automation, and list growth. 
• Translate brand moments, LTO’s and promotions into integrated, channel-ready campaign plans. 
• Own digital measurement and reporting, including KPI framework, dashboards, insights, and post-campaign learnings for leadership. 
• Own the website as a marketing channel, including content strategy, copy updates, landing pages, promotional placement, and ensuring brand/voice consistency across key journeys. 
• Build and execute a testing roadmap across creative, audiences, offers and conversion paths to continuously improve results. 

Required Skills & Experience

• Bachelor’s degree or higher 
• 8+ years of experience in consumer-facing digital marketing with ownership of paid media.
• Proven track record driving measurable growth in multi-unit retail, restaurant, hospitality (or similar).
• Strong grasp of marketing analytics, attribution basics, and experimentation. 
• Hands-on comfort with ad platforms, audiences, pixels/events, and lifecycle tooling. 
• Clear, direct communicator that can lead internal partners and agencies. 
• Proactive nature, operate with a sense of urgency and effective follow through. 

This position is remote; the candidate must be located in a market with a bartaco. 

For locations click here: https://bartaco.com/