Head of Proposition

Responsibilities

• Define the strategy, vision, and direction for a proposition portfolio, ensuring alignment with market trends and customer needs.

• Prioritise proposition development activity based on opportunity size, customer value, competitiveness, and commercial return.

• Oversee the development of new propositions, ensuring they are evidence‑based, well‑defined, and commercially sound.

• Guide user research, discovery activity, and market validation to ensure propositions address real customer problems.

• Use market analysis, competitor intelligence, and customer insight to shape proposition direction and investment decisions.

• Develop business cases and commercial models that demonstrate viability, pricing strategy, and return on investment.

• Monitor pipeline, demand signals, and performance data to refine propositions and inform portfolio decisions.

• Act as a senior partner to sales, marketing, product, and operational teams, ensuring propositions are understood and consistently represented.

• Oversee go‑to‑market planning, working with marketing and sales to ensure propositions are clearly positioned and easy to sell.

• Lead and coach proposition specialists, fostering a high‑performance, insight‑led culture.

• Champion best practice in proposition development methodologies.

• Build organisational capability in customer insight, value definition, and commercial thinking.

About You

• Proven experience leading proposition, product, or solution development in a complex or multi‑service environment.

• Strong commercial acumen and the ability to build robust business cases.

• Confident operating at senior levels, influencing decisions and managing competing priorities.

• Experience translating customer problems into structured, market‑ready propositions.

• Strong analytical skills with the ability to interpret data, market insight, and customer feedback.

• Ability to lead cross‑functional teams and work effectively across organisational boundaries.

• Excellent communication and storytelling skills, able to articulate value simply and persuasively.
   

Desirable

• Experience in service‑led, technology‑enabled or public‑sector markets.

• Exposure to user‑centred design, discovery, or agile development approaches.

• Experience developing pricing models or commercial frameworks.

• Ability to navigate complex organisations and influence change.

Why join Capita?

At Capita, we help public sector organisations navigate change, modernise services and deliver better outcomes for citizens. You’ll work on high‑profile, complex accounts, with the backing of strong propositions, delivery capability and a clear growth strategy.

This is a chance to shape accounts, influence direction and make a tangible impact — not just manage what already exists.

What’s in it for you?

• A competitive basic salary (Up to £86,000 depending on experience)

• 23 days’ holiday (rising to 27) with the opportunity to buy extra leave

• The opportunity to take a paid day out of the office, volunteering for our charity partners or a cause of your choice

• Auto-enrolment to our company pension, life assurance, a cycle2work scheme, 15 weeks’ fully paid maternity, adoption and shared parental leave, paternity pay of two weeks…and plenty more

• Voluntary benefits designed to suit your lifestyle – from discounts on retail and socialising, to health & wellbeing, travel and technology

• Access to our Employee Network Groups, which represent every strand of diversity and allow colleagues to connect and learn from each other on an open, inclusive platform

Unlock Your Potential with Capita

At Capita, your career can take you wherever your ambition leads. You'll become part of a diverse network of talented, forward-thinking professionals working across a wide range of disciplines and sectors. We’re committed to your growth — offering endless opportunities to expand your skills, explore new paths, and advance your career.
 

Join us and discover a career with purpose. #CareersWithPurpose

🤝 Customer first, always​🧑‍💻 Fearless innovation​✅ Achieve together​💙 Everyone is valued

What we hope you’ll do next:

Choose ‘Apply now’ to fill out our short application, so that we can find out more about you.

Equal Opportunities

At Capita, we’re committed to providing an inclusive, barrier-free recruitment process and working environment for everyone. We want everyone to have the best chance of succeeding as they move through their application and start their career with us. We are an equal opportunity and Disability Confident employer; we want to hear from you if you’d like to discuss any adjustments you might need during your recruitment process. Please email reasonableadjustments@capita.com or call 07784 237318 and we’ll get back to you to discuss. 

For more information about equal opportunities and the types of adjustments we can offer, please visit the Capita Careers website.

If you have a question that does not relate to adjustments during your recruitment process, please email our Talent Acquisition team - CPScareers@capita.com

AI & Fair Recruitment at Capita
At Capita, we use technology, including AI-enabled tools, to help us manage applications consistently and fairly. These tools support our recruitment teams, they do not make hiring decisions. Every application is reviewed by a trained member of our Talent Acquisition team, and all decisions are made by people. If you need any adjustments during the process, we’re here to support you.

How We Use AI in Our Hiring Process
To help us deliver a fair, consistent and efficient recruitment experience, Capita uses AI-assisted technology at some stages of the process. These tools simply help us organise and assess information, they do not replace human judgement. All decisions are made by our recruitment team and hiring managers. If you have any questions or need adjustments, please let us know and we’ll be happy to support you.