Senior Shopify Developer (DTC / CRO-Focused) (Full Time Contractor)

At Wellbeam Consumer Health, we are inspired by our consumer. We are creating the leading ecommerce-focused consumer wellness business, delivering value-added products that help people thrive. We’re focused on dramatically accelerating existing brands as well as adding select, new digitally-native consumer wellness brands.

The current Wellbeam portfolio includes Eu Natural, a digitally-native provider of vitamin and mineral nutritional supplements; TruSkin, a leading skincare brand with a range of high quality, plant-powered products including the #1 best-selling facial serum on Amazon; and BioTRUST Nutrition, a fast-growing, leading eCommerce, nutrition brand with a portfolio of premium-quality, science-based products that focuses on making health living and health aging more accessible and enjoyable. Wellbeam is backed by American Pacific Group.

Role: Senior Shopify Developer (DTC / CRO-Focused)

Objective

Hire a senior, A-player Shopify developer to own our website experience end-to-end.

Primary goal:

• Increase conversion rate and site performance
• Ship high-quality landing pages quickly
• Support full website rebuild + ongoing experimentation

This role replaces the need for an external agency and brings execution in-house.

Core Responsibilities

1. Landing Page Development (Primary Focus)

• Build net-new landing pages from Figma
• Translate designs into pixel-perfect, responsive Shopify pages
• Improve layouts, UX, and conversion during implementation
• Create iterations / variants for testing

Expectation:

• Fast turnaround
• High quality
• CRO-minded execution (not just design replication)

2. Shopify Development (Full Ownership)

• Customize and extend Shopify theme (Liquid, JS, HTML/CSS)
• Build reusable sections and templates
• Implement new functionality within Shopify architecture
• Troubleshoot bugs and fix issues quickly

3. CRO & Experimentation

• Implement A/B tests and landing page variations
• Identify opportunities to improve conversion
• Optimize funnels, PDPs, and landing experiences

4. Site Performance & Technical Quality

• Improve site speed and Core Web Vitals
• Ensure clean, scalable, maintainable code
• Optimize mobile experience

5. Website Rebuild Support

• Contribute to full site refresh
• Build new templates, structures, and components
• Maintain ongoing production while rebuild is in progress

Success Criteria

• Landing pages are shipped quickly and consistently
• Developer can build a net-new page in hours, not days
• Conversion rate improves over time
• Site speed and performance improve
• Minimal need for oversight or hand-holding
• Acts as owner of the Shopify experience

Requirements

Must-Have

• 5+ years Shopify development experience
• Strong in:
  • Shopify Liquid
  • JavaScript
  • HTML/CSS
  • Theme architecture and customization
• Experience building DTC landing pages
• Strong understanding of:
  • UX/UI
  • CRO principles
  • Mobile-first design

Capabilities Required

• Can take Figma designs → production-ready pages quickly
• Can improve layouts and flows independently
• Balances speed and quality
• Strong async communication (Slack, minimal meetings)

Nice-to-Have

• A/B testing tools (Convert, VWO, etc.)
• Experience with page builders (Replo, Shogun)
• Subscription platforms (Recharge, Skio)
• Analytics setup (GA4, Meta Pixel)
• Technical SEO knowledge
• Experience with $10M+ DTC brands

Working Model

• Reports into: Founder / Growth team
• Works closely with: Design (Figma-based workflow)
• Communication: Slack, async-first
• Minimal meetings
• High ownership, fast execution environment

Candidate Profile (What We Actually Want)

• Senior-level operator (not junior / mid)
• Has worked on high-performing DTC brands
• Thinks in conversion, not just code
• Fast executor with strong judgment
• Can operate independently without PM overhead

What We Do NOT Want

• Pure “ticket-taker” developers
• Slow, process-heavy agency-style devs
• People who only implement designs without thinking
• Anyone without real CRO / DTC experience

Compensation & Structure

• $60K–$80K USD
• Full-time or contractor
• Must be North America-based

Hiring Notes

• Prioritize candidates with real DTC examples
• Must provide live Shopify sites or landing pages
• CRO thinking is a key filter (not optional)
• Speed of execution is critical

Screening Question (Required)

“Walk me through a landing page you built that improved conversion rate. What did you change and why?”