Minimum 3 years of experience in a marketing-related discipline, either in a corporate or agency environment
Salesforce Marketing Cloud experience desired
Strong understanding of responsive email design and programming concepts
Experience with HTML/CSS preferred
Requirements:
Build, test, and deploy emails in Email Studio; perform end-to-end QA (links, rendering, etc.)
Manage audiences and distribution lists (ad hoc and via data extensions); schedule, monitor, and report on sends
Support basic Journey Builder execution (events) and troubleshoot issues to ensure timely delivery of campaigns
Partner with creative services and internal teams to develop branding-consistent email templates and review KPIs; manage projects through Adobe WorkFront
Job description
Job Title: Sr Email Marketing Specialist
Location: Remote
Duration: 6 months to start
Part Time: 20 hours a week
Pay Range: $55.00 - $65.00 - hourly
Job Description:
We are looking for a Senior Email Marketing Specialist to support the planning and tactical execution of our email channel. You will partner with marketing managers and designers to help plan, develop, and execute email campaigns to enable our field teams and drive engagement with our target audiences.
We are rethinking the way we deliver our expertise and solutions to our partners by building effective marketing programs that deliver against key business priorities. If you are an innovative, creative, solution-oriented thinker who excels in working through the gray, and uses insights and analytics to stay grounded, please join us!
Responsibilities
Manage email execution by leveraging email best practices, including
o Build, test, and deploy emails in Email Studio
o Perform end-to-end QA (links, rendering, etc.)
o Manage audiences and distribution lists (ad hoc and via data extensions)
o Schedule, monitor, and report on sends
o Support basic Journey Builder execution (events)
o Trouble shoot issues and ensure timely delivery of campaigns
• Partner with creative services to develop and leverage email templates for branding consistency
• Collaborate with internal teams to review KPIs and metrics across our programs and tools to evaluate performance
• Manage projects through Adobe WorkFront platform
Qualifications:
• Minimum 3 years of experience in a marketing related discipline, either in a corporate or agency environment
• Salesforce Marketing Cloud experience desired
• Strong understanding of responsive email design and programming concepts
• Experience with HTML & CSS preferred
• Insurance or Financial Services industry experience preferred
• Knowledge of marketing principles, practices, and analysis
• Strong project management, communication, analytical, collaboration, and presentation skills.
• Ability to work in a fast-paced environment and work on multiple priorities
