Key Facts

Remote From:

Tennessee (USA)

Full time

English

Hard Skills

Other Skills

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Communication
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Detail Oriented
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Prioritization
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Problem Solving

Roles & Responsibilities

Experience in performance reporting and analytics across paid media, web, lead flow, and lifecycle programs.
Proficiency in building and maintaining dashboards and KPI definitions, including attribution and measurement frameworks.
Ability to automate recurring reporting and data pipelines, with QA, documentation, and collaboration with Martech or data partners.
Strong data quality discipline, including tagging verification, URL governance, and reporting standardization.

Requirements:

Produce weekly and monthly performance reporting across paid media, web traffic, lead flow, and lifecycle nurturing; analyze trends and drivers of conversion changes.
Automate recurring reporting and dashboards, maintain data pipelines, perform QA checks, and document logic and dependencies; partner with Martech to improve data capture and tracking reliability.
Support attribution logic and KPI governance, including definitions, calculations, version control, and reporting standards to ensure consistency.
Analyze funnel and lifecycle performance in HubSpot, assess lead capture and nurture effectiveness, and support CRO/A/B test readouts with interpretation and recommendations.

Malibu Boats

About Malibu Boats

Founded in 1982 in Merced, Calif., Malibu is the world's leading watersports towboat manufacturer by sales volume and is the global leader in patented wake and wave creation technologies. The Malibu brand family also includes Axis Wake Research and Cobalt Boats. Today, Malibu Boats and Axis are still handcrafted in the United States along the shore of the Tennessee River in Loudon, Tenn., and boast unmatched American engineering, luxury, technology and quality. In Australia, Malibu and Axis boats are made at our factory in North Albury, New South Wales, with the same legendary craftsmanship. Whether you wakeboard, surf or ski with family and friends, Malibu has your ideal boat. Build your own custom Malibu or Axis in minutes using the world's first 3D boat configurator at www.malibuboats.com or www.axiswake.com.

Founded: 2018

Company size: 501 - 1000

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Job description

The Demand and Digital Analyst owns performance reporting and analytics across paid media, web, lead flow, and HubSpot lifecycle programs, ensuring leadership has accurate, timely, and comparable insights across brands. Reporting to the Senior Manager, this role maintains dashboards and KPI definitions, supports attribution and measurement logic, and identifies drivers of conversion changes to inform prioritization and investment decisions.

The Analyst partners closely with the Assistant Manager and external partners to ensure reporting reflects execution reality, tracking is validated, and insights translate into clear actions for optimization.

Essential Duties and Responsibilities

Performance Reporting & Analysis

Produce weekly and monthly performance reporting across paid media, web traffic, lead flow, and lifecycle nurturing.
Analyze performance trends and identify drivers of conversion rate changes, funnel drop-offs, and performance variance by brand and channel.
Surface insights and recommendations inform optimization actions, prioritization, and spend decisions.

Reporting Automation and Dashboard Enablement

Automate recurring reporting and dashboard refreshes by integrating data sources, standardizing definitions, and reducing manual spreadsheets.
Maintain automated dashboards and data pipelines, including QA checks, exception handling, and documentation of logic and dependencies.
Partner with Martech to improve data capture and tracking reliability, ensuring dashboards reflect true funnel performance.

Attribution, Dashboards & KPI Governance

Support attribution logic and measurement frameworks used across brands, including definitions and assumptions.
Maintain dashboard definitions, KPI calculation logic, and reporting standards to ensure consistency and comparability.
Govern KPI hygiene by documenting metric definitions, ensuring version control, and resolving data discrepancies.

Funnel and Lifecycle Analytics

Analyze lead flow performance from capture through nurture and handoff, identifying friction points and improvement opportunities.
Evaluate lifecycle program performance in HubSpot, including email engagement, workflow drop-off, and stage progression.
Support test readouts for CRO and A and B tests, including results interpretation and next-test recommendations.

Data Quality & Enablement

Validate data integrity by partnering on tagging verification, URL governance, and tracking QA with internal teams and agencies.
Support data hygiene checks, tagging validation, and exception handling to improve reporting reliability.
Package insights into clear narratives for Line Marketing and monthly business reviews, focused on impact and recommended actions.

#MBICareers #MalibuBoats

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