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Culture, Social & Partnership Marketing (Independent Contractor, Tinder Thailand)

Roles & Responsibilities

  • 3-5 years of experience in marketing, social, influencer, partnerships, content, or agency roles, ideally with youth, lifestyle, entertainment, consumer tech, or digital-first brands.
  • Deeply connected to Thai youth culture (Gen Z and young millennials) with a strong sense of trends, conversations, creators, and social resonance.
  • Experience supporting or executing influencer campaigns, brand collaborations, social campaigns, or cultural activations, with strong project management skills.
  • Strong written and verbal communication skills in Thai and English, collaborative mindset, and proficiency in Google Workspace and presentation/reporting tools.

Requirements:

  • Plan and execute culture-first marketing and influencer initiatives to build buzz and conversation for Tinder Thailand.
  • Develop and deliver localized social and digital content in collaboration with Tinder's marketing team and external agencies.
  • Identify, manage, and secure brand partnership and collaboration opportunities, translating Thai Gen Z and millennial insights into campaign concepts.
  • Provide project support on high-priority initiatives, manage timelines, budgets, reporting, and campaign documentation to ensure deliverables are completed as agreed.

Job description

Our Mission
 
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™
 
 
Our Values
 
One Team, One Dream
We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
 
Own It
We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.
 
Never Stop Learning
We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
 
Spark Solutions
We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.
 
Embrace Our Differences
We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

We are seeking a Culture, Social & Partnerships Contractor to collaborate with Tinder Thailand on selected marketing and partnership projects.

Thailand is one of Tinder's key growth markets, and this independent contract offers an exciting opportunity to help drive brand and business momentum while keeping full autonomy over how you work and deliver results.


Scope of Work
  • Plan and execute culture‑first marketing and influencer initiatives that build buzz and conversation for Tinder Thailand.

  • Develop and deliver localized social and digital content in collaboration with Tinder’s marketing team and external agencies.

  • Identify and manage brand partnership and collaboration opportunities.

  • Translate Thai Gen Z and millennial culture insights into campaign concepts and creative ideas.

  • Provide project support on specific high‑priority initiatives as requested by the Thailand Country Director.

  • Manage timelines, budgets, reporting and campaign documentation to ensure deliverables are completed as agreed.

  • While this role primarily supports Tinder, it may expand to support other brands within the Match Group portfolio in the future.

  • Requirements
  • 3-5 years of experience in marketing, social, influencer, partnerships, content, or agency roles, ideally with youth, lifestyle, entertainment, consumer tech, or digital-first brands.

  • Deeply connected to Thai youth culture, especially Gen Z and young millennials, with a strong feel for trends, conversations, creators, and what resonates socially.

  • A social native with strong instincts for content, cultural relevance, and ideas that people want to engage with and share.

  • Experience supporting or executing influencer campaigns, brand collaborations, social campaigns, or cultural activations.

  • Strong organizational and project management skills, with the ability to manage multiple fast-moving workstreams and stakeholders.

  • Comfortable working across both creative and operational tasks, from idea development to execution follow-up and reporting.

  • Data-aware and comfortable supporting campaign reporting, identifying key takeaways, and applying learnings to improve future work.

  • Entrepreneurial, proactive, and eager to test ideas, move quickly, and learn by doing.

  • A collaborative team player who takes ownership, communicates clearly, and works well across functions.

  • Strong written and verbal communication skills in both Thai and English.

  • Proficient in Google Workspace and presentation/reporting tools.

  • Eligibility: Thai citizens or foreign nationals who possess valid authorization to carry out independent contracting or service provision in Thailand.

  • Preferred
  • Experience with app marketing, lifestyle, entertainment, or consumer internet brands.

  • Experience supporting regional projects or adapting campaign assets for multiple markets.


  • Working Arrangement

    This is an independent contractor role. The contractor will operate as an independent service provider, managing their own schedule and methods of work, and will be compensated based on agreed hours or days worked, reflecting the estimated effort required to complete the deliverables. The contractor will invoice the client on a monthly basis for services rendered and deliverables completed during that month. Payment will be made upon receipt and approval of the invoice.

    - Service Fee: THB 50,000-90,000 per month

    #tinder

     
    As part of our team, you’ll enjoy:
     
    -- Working on a product that has an immediate impact on people’s lives all around the world
    -- 12 child care days per child, as well as days off for their graduation and admission interviews 
    -- Additional paid days off for weddings, anniversaries, pet checkups, and birthdays 
    -- Full reimbursement of commuting costs up to (up to 100,000 yen/month) and housing assistance for full-time employees 
    -- Relocation assistance for families with preschool age children who need to be closer to school for enrollment 
    -- Other perks include gifts for birthdays, weddings, and maternity leave
    -- Professional Development stipend and No Meeting Wednesdays 
    -- The opportunity to join six active Employee Resource Groups (ERGs)
     
     
    チームの一員として、以下の特典や福利厚生が得られます。
     
    --  世界中の人々の生活にダイレクトに影響を与えるプロダクトに携わることができる
    --  お子さん1人につき、1年で12日間の看護休暇を取得可能
    --  入園・入学・卒園・卒業時に休暇を取得可能
    --  結婚・結婚記念日・ペットの診療日・誕生日といった機会に休暇を取得可能
    --  交通費を全額支給(上限:100,000円/月)
    --  家賃補助制度あり
    --  待機児童対策のため、保育園に入りやすい地域に引っ越しをする場合に、引っ越し金援助あり
    --  誕生日・結婚・出産のプレゼント
    --  自己研鑚費用支給(1万円/月)
    --  水曜日には一切ミーティングなし
    --  6つのERG (マイノリティ従業員を尊重するグループ)に属することができる
    --Black at Tinder (BET)
    --Desis at Tinder (DAT)
    --East Asians at Tinder (EAT)
    --Latinx at Tinder (LAT)
    --Pride at Tinder (PAT)
    --Women at Tinder (WAT)
     
     
    #Tinder

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