We are a dedicated Squad on a mission to reshape watchmaking, rooted in our legacy since 1884. With a passion for crafting timepieces that thrive across air, land, and sea, we bring together a unique fusion of casual elegance, sustainability, and inclusive luxury. With 140 years of heritage and over 1,900 passionate individuals across 20 countries, we’re excited to continue our journey forward.
Join our vibrant team as a CRM Manager – VIP Client Strategy and be part of something extraordinary!
We are a team of 3 and are currently looking for a CRM Manager with a strong focus on VIP client strategy and engagement to complete our Global CRM Squad! In this role, you will elevate relationships with our most valuable clients across markets. You will lead the development and execution of high-impact, data-driven VIP clienteling initiatives, ensuring exceptional and personalized experiences that drive loyalty and long-term business growth. You will play a key role in shaping how we identify, engage, and retain our top-tier clients, while collaborating closely with regional teams and traveling regularly between our offices in Zurich, Grenchen, and internationally.
Your contribution:
- You own and drive the global VIP client strategy, ensuring a consistent and elevated approach across regions and channels.
- You design and implement targeted VIP clienteling initiatives to acquire, engage, and retain high-value clients, maximizing lifetime value.
- You analyze client data and behavioral insights to anticipate VIP client needs and deliver highly personalized actions and experiences.
- You monitor VIP performance metrics and continuously optimize strategies to enhance loyalty, engagement, and retention.
- You act as a key ambassador for VIP excellence, ensuring best practices are shared and adopted across markets.
- You ensure strong data quality, governance, and compliance across CRM systems, with a focus on enabling high-quality VIP insights.
- You develop tools and processes that empower boutique teams to deliver outstanding, tailored experiences to VIP clients.
- You collaborate closely with retail and marketing teams to embed a strong VIP clienteling culture, including training and adoption of CRM tools.
Do you think there is even more to discover in this role? You're right — apply today and learn more!
You will fit perfectly into our squad if:
- You bring solid experience in CRM, clienteling, or data-driven marketing within luxury, retail, or consumer goods.
- You have proven expertise in VIP client management, with a strong track record of delivering impactful VIP campaigns and programs.
- You are passionate about creating exceptional, high-touch client experiences and understand the expectations of top-tier clientele.
- You are highly analytical, with strong skills in CRM tools (Salesforce Service Cloud is a plus), Power BI, and advanced Excel.
- You have experience managing cross-functional projects and influencing stakeholders across retail, marketing, IT, and legal teams.
- You are structured, detail-oriented, and collaborative, with a strong sense of ownership.
- You are fluent in English; French is a plus.
- You are flexible and willing to travel regularly (Zurich, Grenchen, and internationally)
We invite you to apply even if you do not meet all of these criteria.
Your new employer
At Breitling, we encourage everyone to bring true authenticity to work and contribute to our shared mission to redefine luxury. We prioritize the well-being of our employees by fostering an environment of diversity, equity and inclusion, where every voice is heard and valued.
We believe that happy, healthy employees are the key to success, which is why we offer competitive benefits, including:
- Work from home (depending on position requirements)
- Watch to wear / watch to buy program
- Referral program
- Development opportunities
- Maternity leave (18 weeks)
- Culture of feedback
Our values:
At Breitling we are...EPIC! :
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Entrepreneurship – We take ownership, act with agility, and dare to challenge the status quo.
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Performance – We strive for excellence and deliver with impact, precision, and passion.
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Innovation – We embrace creativity and continuously push boundaries to shape the future.
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Care – We look after our people, our clients, and our planet, with respect and responsibility.
Want to take on this mission and join our #Squad? Apply now!
We value diversity and are committed to fostering an inclusive environment that reflects the excellence and refinement that define our brand. We welcome applications from all backgrounds, regardless of race, gender, age, sexual orientation, disability, or any other protected characteristic. We invite candidates from all walks of life to share their applications to join our Squad, where inclusion is at the heart of our vision of elegance and prestige.
Please note that the use of protective equipment is required for certain roles to maintain the highest standards of safety and precision during operations in our workshops.
