Pressmaster.ai is seeking a highly strategic, deeply execution-focused Head of Growth Marketing with a T-shaped skill set and world-class direct response copywriting as their superpower. This is a stand-alone role for someone who thrives on full ownership, fast iteration, and keeping every part of the growth engine running—while personally crafting all high-impact copy.
About Pressmaster.ai
Pressmaster.ai, part of the Creator Group, is redefining content distribution and PR for SMBs, mid market, enterprises and agencies. Our platform turns expertise into engaging content across multiple channels. In just a 5-minute AI interview, it generates weeks of authentic articles, social posts, and press releases that preserve each brand’s voice and authority.
We offer the first fully autonomous content team with Pressasmaster.ai. Key features include trend alerts from 500k+ daily sources, automated content distribution to social media and blogs, custom blog creation, detailed analytics, and white-label solutions for agencies. The result? Consistent, high-quality content that builds credibility—without spending hours writing.
We are achieving strong growth and are ready to double down by adding a driven Head of Growth Marketing (T-Shaped) & Direct Response Copywriter to help expand our impact in the english speaking market.
Role Overview
This role is designed for a true t-shaped marketer: someone who can shape strategy at a high level and execute every detail with speed, precision, and passion.
You will own the entire marketing function—growth strategy, campaign execution, funnel optimization, and every word of customer-facing copy. You’ll move fast, test aggressively, and love getting your hands dirty.
This is a stand-alone, high-autonomy role for someone who can keep the whole machine running without layers, bureaucracy, or hand-offs.
Your Primary Focus
Build and execute the full-funnel growth strategy across paid, organic, email, and lifecycle marketing
Serve as the sole copywriter crafting all ads, emails, landing pages, social posts, and product messaging
Run experiments, measure performance, optimize messaging, and double down on what works
Maintain ownership of all growth initiatives end-to-end—strategy → execution → iteration
Key Responsibilities
T-Shaped Growth Strategy
Develop and manage acquisition, activation, and retention strategies
Own messaging frameworks, value propositions, funnel structure, and positioning
Coordinate directly with product, design, and leadership to ensure alignment
Direct Response Copywriting (Your Core Strength)
Write all marketing and product copy:
Ads
Email sequences
Landing pages
Social content
In-app / product messaging
Blog and SEO content
Craft clear, compelling SaaS messaging rooted in persuasion psychology
Continuously refine copy based on metrics, behavior patterns, and testing insights
Hands-On Campaign Execution
Implement full-funnel campaigns across multiple channels
Launch and optimize paid ads, nurture sequences, landing pages, and content assets
Conduct A/B tests, analyze data, and iterate rapidly
Own SEO/SEM copywriting end to end
Velera
Twilio
Guidehouse
Neato®
Segment
Marketing.MBA: Digital Marketing Powerhouse