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Head de Marketing Digital- Marca personal

T-mapp

Role overview

Qualifications

  • 4–7 years of experience in digital marketing, with a focus on info products or coaching
  • Omnichannel strategist capable of coordinating organic content, paid ads, email marketing, and sales funnels that convert into consultation calls
  • Experience leading creative teams (Content Strategists, editors, media buyers) under the 'Earn Their YES' culture
  • Data-driven mindset with a focus on optimizing CPA, LTV, Show Rate, and Close Rate; functional knowledge of Kajabi (or similar platforms) and CRM

Responsibilities

  • Design and execute an omnichannel marketing strategy to convert leads into consultation calls, integrating organic content, ads, email marketing, and sales funnels
  • Lead and coordinate creative teams (Content Strategists, editors, media buyers) under the 'Earn Their YES' culture
  • Drive performance through data analysis and experimentation to optimize CPA, LTV, Show Rate, and Close Rate
  • Oversee the tech stack (Kajabi or similar and CRM) to support scalable growth of the personal brand and push average ticket toward $1,500

About the company

T-mapp logo

T-mapp

Staffing & Recruiting

We are T-mapp! We are an expert candidate sourcing company, we focus on candidates who are not actively looking for work.

Company details

Company typeScaleup
IndustryStaffing & Recruiting
Company size11 - 50

Links

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Job description

¡Estamos buscando nuestro próximo Head of Marketing !

¿Eres un estratega apasionado por los infoproductos y la educación online? ¿Sabes cómo transformar una marca personal potente en una máquina de adquisición omnicanal? ¡Esta es tu oportunidad!

Ayudamos a profesionales a desbloquear su inglés para crecer globalmente. Con una comunidad de más de 700,000 seguidores , estamos en una etapa de evolución estratégica elevando nuestro ticket promedio a $1,500 USD y buscamos a la pieza clave para liderar este crecimiento.

¿Qué buscamos en ti?

  • Experiencia: Entre 4 y 7 años en marketing digital, específicamente en infoproductos o coaching.

  • Estratega Omnicanal: Capacidad para orquestar contenido orgánico, Ads, email marketing y funnels de venta que conviertan en llamadas de asesoría.

  • Liderazgo Humano: Experiencia coordinando equipos creativos (Content Strategists, editores, media buyers) bajo la cultura de "Earn Their YES".

  • Mentalidad Data-Driven: Obsesión por optimizar el CPA, LTV, Show Rate y Close Rate.

  • Tech Savvy: Conocimiento funcional de Kajabi (o similares) y CRM.

Lo que ofrecemos (Condiciones):

  • Compensación: Salario competitivo

  • Bonos: Variable por desempeño de hasta $1,000 USD adicionales según KPIs.

  • Modalidad: 100% Remoto (Preferiblemente en Venezuela o Latam).

  • Horario: Lunes a viernes, 8:00 am a 5:00 pm (Hora VZLA).

  • Contrato: fijo por 1 año renovable 

Requisitos Técnicos:

  • Contar con equipo propio (Laptop profesional e iPhone para pruebas de contenido).

  • Conexión estable y respaldo eléctrico (UPS/Planta).

¿Sientes que este reto es para ti? Si eres un/a crack de los funnels y te motiva escalar una academia de alto impacto, ¡queremos conocerte!

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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