Client: Education Services Company
Title: Educational Content Strategist
Location: Remote
Duration: 3 months + extensions
The Content Strategist and Writer is responsible for shaping, producing, and scaling high-impact written content that supports brand marketing, communications, and business objectives. This role is primarily focused on content writing and content strategy, ensuring a consistent, compelling brand voice across channels and audiences.
The role also brings strong public relations sensibility, supporting. as needed, earned media, thought leadership, executive messaging, and external communications. In addition, this position plays a key role in designing, training, and managing AI-powered content agents to increase efficiency, scale, and consistency in brand storytelling.
This position serves as a bridge between subject matter experts, marketing, PR, and digital teams—translating complex ideas into clear, accessible, and audience-focused narratives while leveraging both human and AI capabilities.
• Lead the creation of high-quality written, owned content across platforms, including long-form articles, blog content, campaign messaging, thought leadership, executive content, marketing assets, and producing messaging frameworks that inform integrated marketing campaigns.
• Translate complex or technical subject matter into clear, engaging, and accessible narratives for both expert and non-expert audiences.
• Collaborate with communications and PR partners to ensure content aligns with brand positioning and reputational goals.
• Design, build, and manage AI-powered content agents to support content creation, iteration, personalization, and brand consistency.
• Continuously evaluate AI content performance, accuracy, and tone, refining systems based on feedback and results.
• Manage priorities across multiple projects, balancing strategic initiatives and day-to-day content needs.
• Solicits feedback about communications products from key stakeholders and address such feedback while maintaining project timelines.
• Organizes, plans, and prioritizes work - collaborates closely with the Brand and Reputation team and Strategic Communications team.
• Adhere to ethical standards and comply with the laws and regulations applicable to the job function.
Skills
• Exceptional written communication skills, with the ability to synthesize and articulate complex ideas clearly and persuasively.
• Strong content strategy expertise with demonstrated experience producing impactful written assets across multiple channels.
• High proficiency with digital tools and content platforms; comfort adopting and managing emerging technologies, including AI tools.
• Strong editorial judgment, attention to detail, and commitment to brand consistency.
• Ability to work independently, manage multiple priorities, and deliver measurable outcomes.
• Strong collaboration and stakeholder management skills.
• Experience in education-related industries. Must either have previous experience in this field or must demonstrate understanding of key concepts in education and assessment within 1 year of hire.
• Ability to deliver measurable and beneficial results on the job that are a product of critical thinking.
• Capable of dealing with difficult situations; able to find the means to address issues, solve problems, develop solutions, and meet goals that are not readily available or affordable.
Education, Certifications, or Special Licenses:
• A Bachelor's degree in Marketing, Communications, English, Journalism, or related field is required. Core Skills & Capabilities
Public Relations & Media
• Strong media relations experience with a clear understanding of today's media landscape (national, trade, digital, and non traditional outlets)
• Proven ability to pitch stories, manage reporter relationships, and execute proactive and reactive outreach
• Experience supporting executive communications, including interview prep, briefings, and messaging
• Comfort operating in high stakes, high visibility environments with demanding stakeholders
Strategy & Campaign Execution
• Ability to independently plan and execute PR campaigns aligned to business, brand, and mission objectives
• Experience contributing to integrated campaigns across PR, content, social, and brand marketing
• Strong judgment in message development, prioritization, and tactical execution
Writing & Content Development
• Exceptional writing and editing skills across formats:
o Press releases
o Media pitches
o Executive quotes and remarks
o Thought leadership articles
o Talking points and backgrounders
• Ability to adapt tone and messaging for multiple audiences (media, executives, educators, policymakers, general public)
Education & Mission Driven Experience
• Prior experience in education, assessment, policy, workforce, or mission driven organizations strongly preferred
• Ability to translate complex or technical topics into clear, compelling narratives
Operational Excellence
• Highly organized with strong attention to detail
• Proven ability to manage multiple projects simultaneously with minimal supervision
• Comfortable working in fast paced environments with tight deadlines and evolving priorities
Communication & Collaboration
• Strong interpersonal skills and ability to partner effectively with senior leaders, internal teams, and external agencies
• Proactive communicator who overcommunicates, flags risks early, and follows through consistently
Digital & AI Fluency
• Familiarity with media monitoring platforms, social media tools, and content analytics
• Demonstrated ability to responsibly leverage AI tools to support research, insights, and content development while maintaining quality and brand voice
Ideal Candidate Profile
The ideal candidate is a seasoned public relations professional who can operate confidently and independently in a fast paced, high expectations environment. They bring 6-8 years of progressive PR or communications experience, with a strong foundation in both strategy and execution.
They are a strong writer, someone who can draft polished press releases, media pitches, executive messaging, and thought leadership content with minimal editing. They have excellent editorial judgment and a sharp eye for detail, ensuring accuracy, clarity, and consistency in everything they produce.
This person has a deep understanding of the media landscape, knows what makes a story newsworthy, and can tailor pitches for different outlets and reporters. They are comfortable building and maintaining relationships with journalists and understand how national, trade, and digital media operate today.
They excel at executive communications, including preparing briefing materials, talking points, and messaging for senior leaders. They are discreet, dependable, and understand the importance of precision and clarity when supporting executives in public forums.
The ideal candidate is highly proactive and detail oriented. They do not wait to be asked, they anticipate needs, communicate early and often, flag issues before they escalate, and manage deadlines confidently. They are comfortable juggling multiple priorities and can thrive under pressure without sacrificing quality.
They bring experience in education or a mission driven environment, with the ability to translate complex or technical subject matter into accessible, compelling narratives for external audiences. Agency experience and exposure to global or international communications are a strong plus.
Finally, this individual is collaborative but self directed—someone who works well across teams, partners effectively with external agencies, and requires little day to day supervision while still keeping stakeholders informed.
Writing Sample Requirements
Please require writing samples as part of submission. Ideal samples include:
• At least 3–5 examples demonstrating range and polish
• Examples should include:
o A press release or media pitch
o Examples of media placements
o Executive communications (talking points, remarks, or briefing memo)
o Thought leadership or bylined article
