Senior Director, Marketing & Sales Operations

Senior Director, Marketing & Sales Operations

Role Overview

Key Responsibilities

• Own the end-to-end revenue operations strategy across marketing and sales
• Design and optimize lead-to-revenue processes, including lead capture, routing, scoring, and pipeline management
• Partner with sales and marketing leadership to drive alignment, forecasting accuracy, and pipeline health

• Lead architecture, administration, and optimization of core platforms (Salesforce, HubSpot, 6sense, ZoomInfo, Gong, etc.)
• Ensure systems are integrated, scalable, and operating as a single source of truth
• Evaluate and implement new tools to enhance GTM performance

• Build and maintain executive dashboards and reporting on pipeline, conversion, and revenue performance
• Establish data governance standards to ensure accuracy and consistency across systems
• Deliver actionable insights to drive decision-making and growth

• Continuously improve sales and marketing workflows to increase efficiency and conversion rates
• Identify bottlenecks in the funnel and implement solutions to improve velocity and outcomes
• Support campaign execution, attribution modeling, and ROI analysis

• Act as a strategic partner to Sales, Marketing, and Finance
• Translate business needs into scalable systems and processes
• Lead and mentor a growing operations team

Qualifications

• 8–12+ years of experience in Revenue Operations, Marketing Operations, or Sales Operations
• Deep expertise in CRM and marketing automation platforms (Salesforce, HubSpot required; 6sense, ZoomInfo preferred)
• Proven experience building and optimizing scalable GTM systems and processes
• Strong analytical mindset with experience in reporting, dashboards, and data-driven decision making
• Experience aligning sales and marketing teams around shared metrics and goals
• Ability to operate both strategically and hands-on in a fast-paced environment

Preferred Experience

• Experience consolidating or re-architecting CRM/MarTech stacks
• Background in high-growth or logistics/technology environments
• Familiarity with AI-driven marketing and sales tools

About OneRail

OneRail is a leading omnichannel fulfillment solution pairing best-in-class software with logistics as a service to provide dependability and speed to help businesses meet their delivery promise. With a real-time connected network of 12 million drivers, OneRail matches the right vehicle for the right delivery so brands lower expenses and increase capacity to rapidly scale their businesses. This people-plus-platform approach features a 24/7 USA-based exceptions team who maintain a 98% on-time delivery rate. By optimizing fulfillment processes, reducing costs and improving order accuracy with store-shelf-to-doorstep visibility, OneRail is committed to empowering clients and improving the customer experience.

OneRail was named to the Deloitte Technology Fast 500™ two years in a row, was ranked 19th in the 2025 FreightTech 25, named for the fifth year in a row to the FreightTech 100, was honored as one of Inc. magazine’s Best Workplaces 2023, was listed on Forbes’ lists of America’s Best Startup Employers for the last three years, was named to the Inc. 5000 two years in a row and was selected as the Last Mile Company of the Year for the 2024 SupplyTech Breakthrough Awards. To learn more about OneRail, visit OneRail.com.