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Opportunity Generation Specialist

Roles & Responsibilities

  • 1–3 years of experience in lead generation, sales development, telemarketing, or a similar outbound role
  • Strong communication skills — confident, clear, and persuasive over the phone and email
  • Experience using Salesforce (or similar CRM) to manage leads and activities
  • Comfortable making high volumes of outbound calls daily

Requirements:

  • Prospecting Outreach: Conduct outbound cold calls, emails, and other outreach to targeted prospects; identify and qualify potential customers based on predefined criteria; articulate the value of our solutions to generate interest.
  • Lead Opportunity Management: Create and maintain accurate lead, contact, and opportunity records in Salesforce; update activity logs and ensure data integrity; follow up on marketing-generated leads to push them through the pipeline.
  • Sales Meeting Coordination: Schedule discovery calls and qualified meetings; ensure seamless handoff with detailed Salesforce notes; manage calendars and align timing across internal and external stakeholders.
  • Collaboration & Process Improvement: Work with Sales, Marketing, and Account Management to unify prospecting strategy; provide feedback on lead quality and objections; help develop scripts and outreach sequences to improve conversion.

Job description

Opportunity Generation Specialist
 
Efficient Engineering is when a PLAN becomes EPLAN
EPLAN Software & Services LLC provides software and service solutions in the fields of electrical, automation, and mechatronics engineering. The company develops one of the world’s leading design software solutions for machine and panel builders. We continually evolve the business with help from our Marketing, Sales, and Professional Services Teams as we grow our presence in the North American Markets. Eplan is accelerating its transition towards cloud-enabled engineering platforms and integrated digital engineering ecosystems.

Overview
We are seeking motivated, energetic Opportunity & Lead Generation Specialists to support our Sales team by identifying high‑quality prospects, generating new business opportunities, and coordinating meetings that help drive pipeline growth. This role is essential to expanding our market reach and ensuring our sales team is positioned for success.
 
Compensation: $65,000 – $85,000 – $100,000 + Commission 

Key Responsibilities
Prospecting & Outreach
  • Conduct outbound cold calls, emails, and other outreach to targeted prospects.
  • Identify and qualify potential customers based on predefined criteria.
  • Communicate the value of our solutions clearly and professionally to generate interest.
Lead & Opportunity Management
  • Create and maintain accurate lead, contact, and opportunity records in Salesforce.
  • Update activity logs and ensure data integrity across all CRM entries.
  • Follow up on marketing-generated leads to push them through the early stages of the pipeline.
Sales Meeting Coordination
  • Schedule discovery calls and qualified meetings for the Sales team.
  • Ensure seamless handoff by providing complete and detailed notes in Salesforce.
  • Manage calendars and align meeting timing across internal account managers and external prospects.
Collaboration & Process Improvement
  • Work closely with Sales, Marketing, and Account Management to ensure a unified prospecting strategy.
  • Provide feedback on lead quality, messaging effectiveness, and common prospect objections.
  • Help develop scripts, outreach sequences, and best practices to improve conversion rates.
Required Skills & Qualifications
  • 1–3 years of experience in lead generation, sales development, telemarketing, or similar outbound role.
  • Strong communication skills — confident, clear, and persuasive over the phone and email.
  • Experience using Salesforce (or similar CRM) to manage leads and activities.
  • Comfortable making high volumes of outbound calls daily.
  • Ability to work in a fast-paced environment while managing multiple tasks.
  • Organized, detail-oriented, and driven by metrics and results.
Preferred Qualifications
  • Experience in B2B sales or SaaS environment.
  • Understanding sales methodologies such as BANT, MEDDICC, or SPIN.
Success Indicators
  • Number of qualified leads generated.
  • Conversion rate from outreach to meeting.
  • Number of qualified meetings set for Sales.
  • Salesforce data accuracy and activity levels.
  • Contribution to pipeline growth and revenue goals.
#LI-HS1
#EplanIND

If you require reasonable accommodation for any part of the application or hiring process due to a disability, you may contact the company’s Human Resources Department at (937) 399-0500.

This option is reserved for individuals who require accommodation due to a disability.

Rittal LLC and Eplan are proud to be an affirmative action/equal opportunity employer. EEO, including Disability/Vets.

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