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VP of Product Marketing

Roles & Responsibilities

  • 10+ years in B2B SaaS product marketing or GTM leadership, with VP-level experience strongly preferred.
  • Proven expertise in CX, contact center, or customer service technology.
  • Category creator with storytelling chops to command executive, analyst, and customer audiences.
  • Strategic, analytical, and collaborative leader who thrives in high-growth environments and balances vision with hands-on execution.

Requirements:

  • Define and elevate the category narrative that cements Crescendo as the AI-native contact center; de-position bolt-on AI tools and traditional BPOs, and drive storytelling for keynotes, analyst briefings, board decks, and customer evangelism in collaboration with execs, product, and sales.
  • Fuel GTM and sales success by building battlecards, ROI models, competitive plays, and proof points; equip the field with messaging that accelerates pipeline and partner with sales to remove friction and unlock velocity.
  • Shape market and competitive strategy by owning market intelligence and turning insights into offensive and defensive plays; position Crescendo as a thought leader and category-defining brand.
  • Lead launches and scale the product marketing function by architecting GTM strategies for product launches, feeding insights back into product roadmap and pricing, and starting as a player-coach to drive execution.

Job description

Role Details

Location: United States
Work Setup: Remote 
 

About Us

Crescendo represents peak CX performance in the AI era. We combine world-class outsourcing expertise with innovative technology to set a new standard in CX and operations, delivering results that scale and support that never sleep.

More than that, Crescendo is about people. We don’t just connect talent with opportunity—we create a place where careers grow, ideas thrive, and people are empowered to make an impact. Join us at Crescendo, and let’s build the future of customer experience together.

Welcome to Crescendo. Welcome to what’s next.
 

The Role

Crescendo is looking for a Vice President of Product Marketing to own, elevate, and evangelize our market story. This is a rare chance to define a category, sharpen our competitive edge, and arm a world-class GTM engine that fuels rapid growth.

Reporting to the SVP of Marketing, you’ll be the architect of how Crescendo is understood in the market — by customers, analysts, investors, and the press. You’ll turn AI hype into differentiated proof, de-position weaker alternatives, and position Crescendo as the undisputed performance brand in CX + AI.

This is a high-impact role for a strategic storyteller who can think like a CMO, act like a CRO, and inspire like a founder.
 

What You’ll Do:

       Define & Elevate the Story

  • Craft the category narrative that cements Crescendo as the AI-native contact center.
  • Boldly de-position bolt-on AI tools, AI-only SaaS vendors, and traditional BPOs with clarity and conviction.
  • Partner with execs, product, and sales to create narratives that cut through noise and win markets.
  • Drive storytelling for keynotes, analyst briefings, board decks, and customer evangelism.

       Fuel GTM & Sales Success

  • Build the arsenal: battlecards, ROI models, competitive plays, proof points that win deals.
  • Equip the field with messaging that accelerates pipeline and closes revenue.
  • Partner tightly with sales leadership to remove friction and unlock velocity.

       Shape Market & Competitive Strategy

  • Own market and competitive intelligence, turning insights into offensive and defensive plays.
  • Position Crescendo as the thought leader and category-defining brand.

       Lead World-Class Launches

  • Architect GTM strategies that make every product launch impossible to ignore.
  • Feed insights back into product roadmap, pricing, and packaging.
  • Partner with sales and finance to push outcome-based pricing narratives that resonate.

       Expand Market Influence

  • Cultivate relationships with Gartner, Forrester, and key influencers.
  • Evangelize Crescendo at conferences, on stage, and in media.
  • Anchor campaigns and demand-gen in differentiation that drives conversion.

       Build & Scale a Team

  • Start as a player-coach, then scale a high-performing product marketing function.
  • Instill operating rigor, crisp priorities, and alignment to Crescendo’s aggressive growth trajectory.


What We Expect From You:

  • 10+ years in B2B SaaS product marketing or GTM leadership (VP-level experience strongly preferred).
  • Proven expertise in CX, contact center, or customer service technology.
  • A category creator with the storytelling chops to command exec, analyst, and customer audiences.
  • Track record of competitive wins, sales enablement excellence, and market-shaping launches.
  • Strategic, analytical, and collaborative leader who thrives in high-growth environments.
  • Comfortable alternating between the war room and the main stage — setting the vision while rolling up sleeves to execute.


Why Crescendo?

  • Performance-Guaranteed CX → The only model with skin in the game.
  • Category Leadership → We’re not joining the conversation. We’re writing it.
  • Velocity & Scale → From mid-market agility to enterprise impact, Crescendo moves fast and delivers faster.
  • AI + Superhumans → Not one or the other — the best of both, working together.

Join us to define the future of customer experience in the AI era.


Company Culture Is At Our Core

Core values give our work intention and our culture its edge. They’re the standards we hold for ourselves, our partners, and each other.

  • Care for others: Empathy is a key driver. When people thrive, so does the mission.
  • Embrace growth: Curiosity fuels progress. Take bold risks, sharpen your edge, go forward.
  • Manifest trust: Trust is our currency. Earn it daily, protect it fiercely, and let it fuel what’s next.
  • Take ownership: Bold choices with integrity at the core—that’s how impact lasts.
  • Be humble: Humility opens the door to better ideas. Hear others, lift others, keep learning.

Crescendo is proud to be an equal-opportunity workplace. We value diversity, inclusion, equity, and belonging and these pillars are at the heart of how we work together. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other applicable legally protected characteristics in the location in which the candidate is applying. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We are committed to the inclusion of all individuals and will make reasonable accommodations for qualified individuals with disabilities in our job application process.  If you require assistance or accommodations to participate in the job application or interview process, please contact careers@crescendo.ai.

PRIVACY NOTICE

Crescendo is committed to ensuring your privacy and the protection of your personal data. By filling out the forms associated with your job application and submitting your data to us, you are giving us your consent to process your data and store it for potential recruitment and hiring purposes.

To understand more about Crescendo’s privacy program, including your rights and options for managing the personal data you submit to us, please visit our Privacy Center here.

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