Marketing Country Activation Lead - Italy

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

It's more than just oil. It's liquid engineering. Castrol provides all the oils, fluids and lubricants the world needs, for every driver, every rider and every industry. 

Castrol is here to serve every driver, every motorcyclist and every industry on earth. We do this through Liquid Engineering. That means crafting high performance oils, lubricants, fluids and greases for every application you can imagine. We also know that you need every part of your world to run efficiently, so we lubricate every part of the car or motorcycle you own, the escalators at your local shopping mall, the elevator at your office, and even the production line that made your refrigerator. 

We are here for you in the world's mines and quarries, its cruise ships and airliners, its wind farms and wheat fields. Whatever you need, we help make it happen. 

Would you like to be part of a diverse team that wants to play an active role in the challenges of the future?

As a Marketing Activation Lead, your objective will be to lead the implementation of marketing programs in the Italian market in order to support the achievement of the set targets for volume, revenue, and market share. You will have the opportunity to interact with various teams at a local and international level in a stimulating, multicultural environment.

This position is a hybrid office/remote role. It will be mostly remote, with requirements to attend meetings and marketing events in the Milan office and region.

What you will deliver:

• Handling the marketing budget

• Identifying markets, segments, and key channels for marketing offer activation

• Identifying essential touchpoints in order to design customer loyalty programs toward the brand

• Defining the annual marketing plan for the designated channels

• Implementing the marketing offer based on the defined customer targets and/or designated channels

• Monitoring the progress of marketing activities by tracking critical metrics and sharing results with the organization

• Managing the local product portfolio

• Collaborating with agencies and strategic partners for the planning of marketing programs

• Interacting with key commercial partners in the market in collaboration with sales managers

• Ensuring execution of activities in line with company quality standards and its Code of Conduct

What you will need to be successful:

• Degree in Marketing or related fields

• Italian language proficiency at a native level

• Excellent command of the English language

• Proven professional experience in marketing/sales — preferably in structured (multinational) environments

• Excellent relational and communication skills

• Project management skills and ability to interact with various professional roles (both locally and internationally)

• Strong analytical skills and performance management capabilities

• Background in the B2B sector / Experience in Trade or Customer Marketing Management considered a plus

• Experience in the activation of digital offers considered a plus

Why Join our team?

At Castrol, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path and many others.

We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits.

Reinvent your career as you help our business meet the challenges of the future.

Travel Requirement

Up to 50% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.