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Paid Advertising Specialist at Trialfacts

Roles & Responsibilities

  • Paid Advertising Expertise with proven experience managing and optimizing campaigns, especially on Meta (Facebook/Instagram), with experience on other platforms as a plus.
  • Analytical and ROI-focused mindset with ability to work with data, identify patterns, and make data-driven optimization decisions.
  • Middle-of-Funnel Optimization Skills, including improving landing pages, forms, and conversion flows to increase performance.
  • Clear communication and collaboration in remote, cross-functional teams, and strong ownership of results aligned with health research mission.

Requirements:

  • Develop and execute high-performing paid advertising campaigns across multiple platforms.
  • Monitor campaign performance and perform data-driven optimizations to improve ROI.
  • Analyze campaign data to identify trends, insights, and opportunities.
  • Optimize middle-of-funnel performance, including landing pages, forms, and conversion flows.

Job description

Paid Advertising Specialist: 100% Remote, Flexible Hours, Global Team, Global Impact

WHO WE ARE:
We’re Trialfacts. We connect patients to clinical trials, helping research teams enroll participants faster and more effectively. Our work supports leading organizations like AstraZeneca, Harvard, and Stanford—and ultimately contributes to advancing global health.

We’re a fully remote, entrepreneurial team that values ownership, flexibility, and meaningful impact.

YOUR JOB:
As a Paid Advertising Specialist, you will own the performance and optimization of our paid advertising campaigns, directly contributing to patient enrollment across clinical trials.

This is not a set-and-forget role. You’ll continuously analyze, optimize, and refine campaigns to drive measurable results.

You’ll primarily work within Meta (Facebook/Instagram), while also leveraging other platforms such as Google, TikTok, Craigslist, or programmatic channels where relevant.

You’ll collaborate cross-functionally with Client Success, Tech, and Recruitment to ensure campaigns are aligned with study goals and continuously improving performance.

KEY RESPONSIBILITIES:

  • Developing and executing high-performing paid advertising campaigns across multiple platforms
  • Monitoring performance and making data-driven optimizations to improve ROI
  • Analyzing campaign data to identify trends, insights, and opportunities
  • Managing budgets effectively to maximize results
  • Optimizing middle-of-funnel performance (landing pages, forms, and conversion flows)
  • Staying up to date with platform changes, trends, and best practices
  • Collaborating with internal teams to ensure alignment with campaign and study objectives

SUPPORT THAT HELPS YOU THRIVE:

  • Competitive pay – Stable monthly pay
  • Unlimited PTO you’ll actually use – Take paid leave whenever you choose
  • Real flexibility – Work from anywhere and set your schedule, with reasonable overlap for collaboration
  • Paid learning and growth – We invest in your development through courses, tools, and training
  • Meaningful work – Contribute to advancing medical research and improving lives through better patient recruitment

YOU’RE A STRONG FIT IF YOU BRING:

  • Paid Advertising Expertise – Proven experience managing and optimizing paid campaigns, with strong Meta (Facebook/Instagram) performance skills; experience with other platforms is a plus
  • Performance-Driven Mindset – You focus on outcomes, continuously test and iterate, and take ownership of results
  • Analytical Strength – You’re comfortable working with data, identifying patterns, and making informed optimization decisions
  • Middle-of-Funnel Optimization Skills – Experience improving landing pages, forms, and conversion flows to increase performance
  • Proactive Ownership – You don’t wait for direction—you identify opportunities and act on them
  • Clear Communication – You can explain performance, insights, and decisions clearly to cross-functional teams
  • Collaboration in Remote Teams – You work effectively across functions in a distributed, global environment
  • Mission Alignment – You’re motivated by contributing to meaningful work in health and medical research
  • Bonus: Experience in healthcare, clinical trials, or regulated industries

READY TO JOIN US?

If this role feels like the right fit, we’d love to hear from you.

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