5+ years of B2B SaaS customer or lifecycle marketing experience
Experience building targeted, behavior-driven lifecycle programs across the customer journey
Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs
Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances
Requirements:
Execute EMEA-focused lifecycle programs to drive upsell, cross-sell, product adoption, and renewals, localizing global frameworks for regional dynamics
Collaborate with Customer Success, Sales, Data teams, and Product Marketing to identify expansion opportunities, align regional motions, surface insights, and localize messaging
Own and report on EMEA lifecycle campaign performance using CRM, marketing automation, analytics and BI tools, translating insights into actionable recommendations
Plan and execute EMEA customer engagement initiatives (events, advocacy programs, and case studies), and nurture regional champions while ensuring authentic experiences
Job description
Description
About the Role
As the Customer Lifecycle Marketing Manager for EMEA, you will execute the execution of customer expansion, adoption, and engagement programs across the EMEA region. This role focuses on translating global customer lifecycle marketing strategy into regionally relevant programs that drive upsell, cross-sell, retention, and long-term customer value. Reporting to the Director, Customer Lifecycle Marketing, you will partner closely with EMEA leaders across Customer Success, Sales, Product Marketing, and Advocacy to deliver measurable impact across the customer lifecycle. You will balance global consistency with local nuance, ensuring EMEA customers receive meaningful, timely, and data-driven engagement at every stage.
Location - remote, anywhere in Germany
What You’ll Be Doing
EMEA Expansion & Adoption Programs
Execute EMEA-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals
Localize global expansion and lifecycle stage frameworks to reflect EMEA market dynamics, customer maturity, and buying behavior
Partner with EMEA Customer Success and Sales leaders to align programs to regional renewal and expansion motions
Cross-Functional Partnership
Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates
Partner with Product Marketing to localize messaging, surface EMEA customer insights into global strategy, and align with broader GTM priorities
Work with Advocacy and Community teams to elevate EMEA customer stories through case studies, events, and thought leadership
Customer Insights & Measurement
Own and report on EMEA lifecycle campaign performance KPIs for expansion pipeline, retention and product adoption outcomes, as well as engagement
Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behavior to revenue impact
Translate performance insights into clear, actionable recommendations that improve targeting, campaign effectiveness, and regional results
Lifecycle & Journey Execution
Execute EMEA customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile
Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion outcomes
Partner with Content and Product Marketing to develop and deploy assets aligned to lifecycle stage, persona and regional needs
Customer Engagement & Advocacy
Plan and execute EMEA customer-specific events, such as user groups, webinars, regional events, and connect customers with speaking opportunities
Identify and nurture customer champions for case studies, awards, and peer-led advocacy initiatives
Ensure globally aligned yet regionally authentic customer engagement experiences that strengthen retention and brand affinity
Manage customer swag fulfillment and incentive programs through Reachdesk
Optimization & Scale
Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and revenue outcomes
Continuously refine targeting and messaging based on behavioral, engagement, and product usage insights, surfacing regional learnings that inform global lifecycle strategy and prioritization
Other duties as assigned
About You
5+ years of B2B SaaS customer or lifecycle marketing experience
Experience building targeted, behavior-driven lifecycle programs across the customer journey
Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs
Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances
Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes
Comfort working cross-functionally with Customer Success, Sales, Product Marketing, and Advocacy
Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes
Strong analytical, communication and project management skills, with the ability to turn insight into action
Ability to operate with urgency and clarity in a fast-scaling, ambiguous environment
Industry experience in IT, MSP, cyber security, or endpoint management required
Embody and lead in NinjaOne’s values—Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thrive
About Us
NinjaOne unifies IT to simplify work for more than 35,000 customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work. NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.
What You’ll Love
Our flexible working hours with hybrid office options enable you to successfully balance your personal life and your job Grow personally and professionally with one of the fastest growing companies
Access to our Corporate Benefits Platform (with discounts for brands such as Expedia, FitX, Zalando and many more)
Develop your skills through our renowned training platform Receive competitive compensation Collaborate with a curious, kind, international and intercultural workforce
Additional Information
This position is NOT eligible for Visa sponsorship.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
