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Growth Marketing Manager

Roles & Responsibilities

  • 5–8 years of B2B marketing experience, ideally in SaaS, cybersecurity, or identity/fraud prevention
  • Proven ability to plan and execute cross-channel marketing campaigns
  • Proficient in HubSpot and Salesforce, with the ability to manage campaigns and workflows; strong ABM capabilities
  • Data-driven with the ability to interpret marketing performance data to inform campaign improvements; excellent written and verbal communication skills

Requirements:

  • Lead the development and launch of integrated campaigns across paid media, email, SEO, ABM, and events to acquire new prospects and expand existing customers
  • Audit the funnel to identify underperforming areas or strategic gaps and provide recommendations to guide priorities
  • Define and deliver the right assets for each stage of the buyer journey and coordinate with cross-functional teams
  • Monitor campaign performance, analyze outcomes, and iterate to maximize impact

Job description

Description

The position:

The Marketing team is looking for a strategic, execution-focused Growth Marketing Manager to play a key role in driving full-funnel marketing initiatives. This person will identify opportunities across campaigns, content, and performance, and work collaboratively with the broader marketing team, including an existing growth marketing manager, to bring high-impact ideas to life. 

This is a hands-on role for a marketer who can spot gaps in growth strategy, propose smart solutions, and own the execution. If you're a Growth Marketing Manager who’s naturally curious, a strong communicator, and thrives in a fast-paced, collaborative environment, you’ll make an immediate impact on a team that values initiative and clear communication.

What you’ll do:

  • Execution Ownership: Lead the development and launch of integrated campaigns across paid media, email, SEO, ABM, and events, both in acquiring new prospects and expanding existing customers 
  • Opportunity Identification: Audit the funnel and flag underperforming areas or strategic gaps, providing well-formed recommendations to guide the team’s priorities
  • Content Coordination: Work cross-functionally to define and deliver the right assets for each stage of the buyer journey
  • Performance Analysis: Monitor campaign performance, analyze outcomes, and iterate based on insights to maximize impact
  • Cross-Team Collaboration: Work closely with product, sales, and operations to ensure alignment across messaging, targeting, and workflows
  • Process & Tool Optimization: Support improvements in campaign operations, reporting, and automation to increase efficiency


Requirements

You are:

  • Curious & Strategic: You ask “what if?” and “why not?” and enjoy testing new paths to growth
  • Solutions-Oriented Communicator: You surface opportunities with proposed solutions and collaborate effectively internally and across teams
  • Hands-On Executor: You’re ready to roll up your sleeves to build, launch, and refine campaigns across multiple channels
  • Analytical & Data-Driven: You use metrics to guide your decisions and measure your impact
  • Collaborative & Flexible: You work well in dynamic environments and are energized by working across functions to achieve shared goals
  • 5–8 years of B2B marketing experience, ideally in SaaS, cybersecurity, or identity/fraud prevention
  • Proven ability to plan and execute cross-channel marketing campaigns
  • Have strong content marketing instincts and understanding of the buyer journey.
  • Proficient in HubSpot and Salesforce, with the ability to manage campaigns and workflows confidently
  • Possess a solid grasp of account-based marketing (ABM) principles, with hands-on experience leading or supporting ABM programs
  • Comfortable interpreting marketing performance data to inform campaign improvements.
  • Excellent written and verbal communication skills


Extra points:

  • Knowledge or experience with Propensity


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