Data Analyst (Lead Quality & Performance)

Location: US-Remote 

(AL,AZ,CA,CO,CT,DC,FL,GA,ID,IL,IN,MA,MD,MI,MO,NC,NH,NJ,NV,NY,OH,PA,RI,TN,TX,UT,VA,WA,WI)

Type: Full-Time, Salary, Exempt

About DMS

Digital Media Solutions (DMS) is a performance-driven digital marketing company that connects consumers and brands through data, technology, and proprietary media platforms. Our systems power high-volume consumer acquisition across multiple verticals, processing large-scale traffic and real-time decisioning in dynamic market environments.

About This Role

We’re looking for a Data Analyst focused on Lead Quality and Performance to help drive smarter decision-making across our marketing marketplace. In this role, you’ll analyze post-conversion and performance data to improve lead quality, optimize buyer matching, and uncover insights that help maximize campaign performance. You’ll build Looker dashboards that transform complex datasets into clear, actionable insights while partnering closely with marketing, analytics, and business teams to ensure performance data is accurate and impactful. This role offers the opportunity to work with large datasets and modern analytics tools while directly influencing how our lead marketplace delivers value to both consumers and buyers.

Why Join DMS? 

At Digital Media Solutions, you’ll work with large-scale marketing data that directly impacts how consumers connect with brands. Our systems process high volumes of traffic across multiple channels, creating opportunities to uncover insights that improve lead quality, campaign performance, and buyer matching. In this role, you’ll work at the intersection of data analytics and performance marketing, using modern tools to analyze performance data, identify trends, and help optimize how leads are matched and monetized across our marketplace.

If you enjoy working with high-volume marketing data, uncovering patterns that improve campaign performance, and turning analysis into insights that drive measurable business results, this role offers the opportunity to do exactly that.

Lead Quality & Performance Analysis

• Analyze post-conversion and performance data to improve lead scoring models.
• Ensure customers are matched with the buyers most likely to provide value.
• Identify trends and provide insights to optimize campaign performance.
  
  

Reporting & Looker Visualization

• Build and maintain Looker dashboards using LookML.
• Translate complex datasets into clear, actionable insights.
• Use AI-assisted tools to improve reporting efficiency.
  
  

Competitive Intelligence

• Use automated tools and bots to monitor market trends and competitor activity.
• Translate insights into recommendations for the media buying team.
  
  

Performance Tracking

• Maintain a reliable tracking environment using Redtrack.io.
• Ensure accurate conversion tracking, attribution, and performance data.
  
  

AI & Automation

• Manage and expand internal AI agents used for data analysis and anomaly detection.
• Help automate reporting and insight generation.
  
  

System Monitoring

• Manage alerting systems that monitor AWS and tracking data streams.
• Identify fluctuations in traffic performance or lead quality quickly.
  
  

Required Qualifications

Experience

• 3+ years of experience in data analytics, marketing analytics, or performance analysis.
  
  

Technical Skills

• Strong SQL skills for querying and analyzing large datasets.
• Experience building dashboards and data models in Looker (LookML).
• Experience working in AWS data environments (Redshift, Athena, or S3).
• Ability to integrate AI-assisted visualization tools to accelerate the reporting lifecycle and provide real-time system alerting.
• Experience with Redtrack.io or similar tracking platforms.
• Understanding of marketing tracking systems, attribution, and conversion data.

Analytical Skills

• Ability to translate data into clear insights and recommendations.
• Strong attention to data accuracy and integrity.
• Comfortable working cross-functionally with marketing, operations, and technical teams.
  
  

Preferred Qualifications

• Experience with automation tools such as Python, Zapier, or Make.com.
• Familiarity working with AI tools or LLMs.
• Background in performance marketing, adtech, or lead generation environments.

Compensation:  The anticipated annual base salary range for this position is $120,000-130,000. Actual compensation may vary based on work experience, education, and skill level.