Mission Statement:
We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America. We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers! We are more than a product and more than a company; we are a culture. A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency. Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.
Job Summary
The Sr. Director of Planning is responsible for owning enterprise demand planning and leading the end-to-end S&OP process across all channels, including FDM, Specialty, Wholesale, Outposts, Amazon, and DTC. This role is accountable for the integrity and accuracy of the demand forecast, ensuring alignment with supply planning, commercialization, and financial objectives. As a key cross-functional leader, this individual drives integrated planning across Sales, Marketing, Supply Chain, and Finance while building scalable processes and capabilities across the Planning organization.
Job Details
Enterprise Demand Planning
- Own the consolidated demand forecast across all channels and product categories
- Establish forecasting methodologies, assumptions, and inputs across the business
- Partner with Sales, Trade Marketing, and Marketing to incorporate customer, promotional, and campaign insights into the demand plan
- Drive continuous improvement in forecast accuracy and demand planning capabilities
- Lead the company-wide S&OP process, including cadence, structure, and governance
- Facilitate cross-functional alignment between demand, supply, and financial plans
- Drive executive-level discussions on risks, opportunities, and trade-offs
- Ensure a single, aligned plan is communicated across the organization
Supply Planning Oversight
- Oversee supply planning through direct reports, ensuring alignment with demand plans
- Provide direction on inventory strategy, service levels, and production prioritization
- Identify gaps between demand and supply and drive resolution at a strategic level
- Partner closely with Supply Chain to ensure operational feasibility
Channel & Planning Leadership
- Directly own demand planning while leading a team responsible for execution across channels
- Provide leadership and direction to:
- Director of Planning (Retail, Amazon, DTC, and overall planning support)
- Demand & Supply Planner – RTD
- Commercialization Analyst
- Ensure clear accountability between demand ownership and planning execution
Commercialization & New Product Planning
- Oversee commercialization planning for new product launches and initiatives
- Ensure demand forecasts reflect product launches, promotions, and lifecycle changes
- Align Product, Marketing, and Sales timelines with supply readiness and planning assumptions
Cross-Functional Integration
- Serve as the central point of coordination across Sales, Trade Marketing, Route to Market, Marketing, Finance, and Supply Chain
- Ensure visibility into demand shifts, risks, and opportunities across the business
- Drive alignment on priorities and execution across functions
Process, Systems & Analytics
- Build and scale planning processes, tools, and reporting frameworks
- Partner with IT and Finance to enhance planning systems and data visibility
- Develop scenario planning capabilities to support decision-making
Team Leadership & Development
- Build and lead a high-performing Planning organization
- Establish clear roles, responsibilities, and development paths across the team
- Elevate planning capabilities across demand, supply, and commercialization disciplines
Education and Skill Requirements
- 10+ years of experience in Planning, Supply Chain, Finance, or related field, preferably within CPG
- Proven experience owning demand planning and leading S&OP / Integrated Business Planning processes
- Strong understanding of multi-channel planning (Retail, Wholesale, DTC, Amazon)
- Experience supporting commercialization and new product launches
- Demonstrated ability to lead cross-functional alignment and influence executive stakeholders
- Experience building and developing high-performing teams
Position Type/Expected Hours of Work/Physical Requirements
This is a full-time position and may require long hours and may require weekend and nights work per events.
- While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment.
- Specific vision abilities required by this job include close vision requirements due to computer work.
- Light to moderate lifting is required.
- Ability to uphold the stress of traveling.
- Regular, predictable attendance is required; including quarter-driven hours as business demands dictate.
- Moderate noise (i.e. business office with computers, phone, and printers, light traffic).
- Ability to work in a confined area.
- Ability to sit at a computer terminal for an extended period of time.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Agency Disclaimer:
Black Rifle Coffee Company does not accept unsolicited resumes from staffing agencies, search firms, or third parties. Any resume submitted in the absence of a signed agreement will become the property of Black Rifle Coffee Company, and no fee will be paid. Please do not contact our team regarding recruiting services.
