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Growth Creative Strategist - Remote

Roles & Responsibilities

  • Strong creative strategy instincts with ability to craft hooks and direct-response messaging
  • Excellent copywriting skills, especially hooks and direct-response scripts for paid ads
  • Experience working with Meta ads (hands-on or closely with media buyers) and aligning creative with campaign execution
  • Solid understanding of performance metrics (CTR, CVR, CPA, CPM) and ability to connect creative decisions to business outcomes

Requirements:

  • Own the growth-focused creative strategy: define what to say, how to say it, and why it will convert; use data to refine and scale campaigns
  • Conduct deep audience research and persona development via Reddit, reviews, competitor ads, and social listening to identify pain points, objections, and motivations; develop high-converting creative angles
  • Write hooks, scripts, and direct-response copy; lead creative direction across UGC, video ads, and static formats; translate strategy into briefs for editors and creators
  • Collaborate with media buyers to align creative with campaign execution; analyze performance metrics (CTR, CVR, CPA, etc.) to identify what is working; contribute to testing roadmaps and lead client conversations about creative performance and strategy

Job description

Company Overview

Our client is a fast-growing, remote-first performance marketing agency helping creators, personal brands, and eCommerce companies scale through paid acquisition.

In just a few years, they’ve grown into a 20-person global team — doubling in size over the last year — and partner with category-leading brands including Arnold Schwarzenegger, Jay Shetty, MDHair, beehiiv, and The Points Guy.

Their philosophy is simple: creative drives performance. Everything they do is built around developing high-impact ad creative that translates into measurable revenue — not vanity metrics.

About the Role

They’re looking for a Growth Creative Strategist to own the thinking behind high-performing campaigns.

This is a creative-first, performance-driven role where you’ll define what to say, how to say it, and why it will convert — then use data to refine and scale what works.

You’ll work closely with media buyers and clients, but your core responsibility is turning insights into winning creative concepts.

Your Role

  • Deeply research audiences through Reddit, reviews, competitor ads, and social listening

  • Identify pain points, objections, and motivations that drive action

  • Develop clear personas and high-converting creative angles

  • Write hooks, scripts, and direct-response copy for paid ads

  • Lead creative direction across UGC, video ads, and static formats

  • Translate strategy into clear briefs for editors and creators

  • Partner with media buyers to align creative with campaign execution

  • Analyze performance (CTR, CVR, CPA, etc.) to identify what’s working

  • Turn data into insights and iterate on creative concepts quickly

  • Contribute to testing roadmaps and creative experimentation

  • Lead client conversations around creative performance and strategy

  • Keep documentation, ideas, and testing frameworks organized

You Bring

  • Strong creative strategy instincts — you know what makes people stop, click, and convert

  • Excellent copywriting skills (especially hooks and direct-response messaging)

  • Experience working with Meta ads (hands-on or closely alongside media buyers)

  • Solid understanding of performance metrics (CTR, CVR, CPA, CPM)

  • Ability to connect creative decisions to business outcomes

  • Confidence presenting ideas and insights to clients

  • High ownership and bias toward action

  • Comfort working in a fast-paced, test-and-learn environment

Bonus Points

  • Experience working with creators or personal brands

  • Background in DTC or eCommerce growth

  • Familiarity with UGC-style ads and trend-driven formats

  • Experience in a performance marketing agency

  • Experience working across multiple client accounts

What’s Offered

  • Fully remote (PST / CST / EST overlap preferred)

  • Competitive USD compensation (based on experience and location)

  • Performance-based incentives

  • Direct exposure to high-profile creators and premium brands

  • High-ownership role with real impact on client growth

  • Flexible, async-friendly work environment

  • Strong growth trajectory as the company continues scaling

Interview Process

1️⃣ Application review – experience and results alignment
2️⃣ Intro chat – 30-minute conversation on growth philosophy and experience
3️⃣ Strategy interview – deep dive into creative + performance approach
4️⃣ Case study – Meta campaign strategy scenario
5️⃣ Final conversation – leadership alignment
6️⃣ Offer – formal offer to join the team

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