Bachelor's Degree and 3+ years of experience in Digital Analytics
Requirements:
Translate complex business and personalization requirements and analytic needs into tagging requirements
Ensure proper testing and monitoring in place to validate tagging requirements
Consult with internal team and business leaders to define digital analytics reporting scope
Develop standard and ad-hoc reporting on performance of our digital marketing, web and mobile properties
Job description
Our Client, a Healthcare company, is looking for a Marketing Analysis Specialist for their Remote location.
Responsibilities:
Translate complex business and personalization requirements and analytic needs into tagging requirements.
Ensure proper testing (i.e., debugging) and monitoring in place to validate tagging requirements.
Consult with internal team and business leaders to define digital analytics reporting scope.
Successfully manage numerous open, active requests simultaneously.
Has strong project management skills.
Develop standard and ad-hoc reporting on performance of our digital marketing, web and mobile properties.
Demonstrates strong written and verbal communication skills.
Demonstrates analytical prowess and uses analysis to enable improved decision-making.
Works with internal stakeholders to prioritize projects and manage rush requests.
Work with managers and team members to resolve data and reporting issues.
Requirements:
Must have tagging experience with implementing Adobe Analytics
Must have knowledge of writing tagging documentation for eCommerce websites
Knowledge of E-commerce testing and optimization strategies and tools (includes Adobe Experience Platform Debugger, AEP Assurance, Omnibug and similar tools)
Must have experience with building Adobe Analytics reporting (includes alert creation, classification management, processing rules)
Must have strong analytical skills, including the ability to synthesize site and database data to understand trends and discover opportunities
Technologically savvy and up to date on industry trends/practices, providing insight and recommendations
Collaborative and able to work closely and effectively with a variety of functions and businesses
Excellent communication skills, both oral and written
Able to learn new software quickly
Strong MS Excel skills
Bachelor's Degree and 3+ years of experience in Digital Analytics
ICONMA is an Equal Opportunity Employer. All qualified applicants will receive considerationfor employment without regard to any status protected by applicable law.
