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Business Development Manager- Further Education

Roles & Responsibilities

  • Proven track record in B2B SaaS new business sales
  • Experience selling into Further Education (FE)
  • Ability to run a full sales cycle independently
  • Experience writing compelling tender and proposal responses

Requirements:

  • Own the full sales cycle from qualified inbound lead through to signed contract, including qualifying prospects and building relationships with FE Finance Directors, Principals, and senior leaders.
  • Lead product demonstrations and discovery calls, translating customer challenges into a clear business outcomes narrative with a product specialist.
  • Respond to formal tender processes and procurement frameworks, writing high-quality responses and navigating FE procurement requirements.
  • Represent IMP at FE sector events and conferences, building a network and feeding market intelligence back to product and marketing.

Job description

Role: Business Development Manager

Location: Remote

Reporting to: Head of Sales

About IMP Software

At IMP we help Multi-Academy Trusts (MATs) take control of their finances. Our MAT-first software is built by people who know the sector inside out. Former trust professionals, finance experts and product specialists are all part of our team. More than half of all MATs in the UK already use IMP to plan with confidence, simplify complex processes and make smarter decisions.

We’re proud to be independent, founder-led and growing fast. Alongside our award-winning products, we’ve built a culture we’re equally proud of. We are ranked as one of the UK’s Top 25 Great Places to Work for mid-sized companies. Respect, collaboration and personal growth sit at the heart of how we work. You’ll find flexibility, support and opportunities to develop here, alongside regular team socials and funded CPD.


The Opportunity

This is a newly created role and a genuine greenfield opportunity. The FE college market represents a significant and underserved growth segment for IMP, and we are looking for a driven new business salesperson to own it.

You will be responsible for converting inbound pipeline into revenue, running your own sales cycle end to end, and building a reputation for IMP in the FE sector. Marketing will generate the leads. Your job is to qualify, progress, and close them.

This is a role for someone who is energised by consultative selling, comfortable navigating complex procurement, and motivated by meaningful commission.


What You’ll Do

Core Selling

  • Own the full sales cycle from qualified inbound lead through to signed contract.

  • Qualify prospects rigorously, understanding business impact, decision-making processes, and timelines.

  • Build strong relationships with Finance Directors, Principals, and senior leadership teams across FE colleges.

  • Develop and present compelling, tailored proposals that speak to the specific challenges of FE finance operations.

  • Negotiate commercial terms and close deals at or above target.

Product Demonstrations

  • Lead discovery and demo calls, supported by a product specialist for technical depth.

  • Translate customer challenges into a clear product narrative, focusing on business outcomes over feature lists.

Tenders & Procurement

  • Respond to formal tender processes and procurement frameworks relevant to the FE sector.

  • Prepare high-quality written responses that demonstrate IMP’s capability, value, and sector fit.

  • Navigate public procurement requirements, including frameworks and direct award routes where applicable.

Sector Presence

  • Represent IMP at FE sector events, conferences, and CPD forums.

  • Build a network and a profile within the FE finance community.

  • Feed market intelligence back into product and marketing to sharpen IMP’s positioning.


What We’re Looking For

We are open on background and level. What matters most is a track record of closing complex B2B deals and the hunger to build something in a new market.

Essential

  • Proven track record in B2B SaaS new business sales.

  • Experience selling into FE

  • Confident running a full sales cycle independently.

  • Ability to write compelling tender and proposal responses.

  • Strong commercial acumen and natural ability to qualify hard.

  • Startup mentality

  • AI Native

Desirable

  • Background in EdTech or education software.

  • Experience selling finance, ERP, or MIS systems.

  • Knowledge of FE college finance and funding structures.

  • Familiarity with public sector procurement frameworks.

  • Existing network within FE leadership or finance teams.


Benefits

  • 27 days of holiday per year plus bank holidays (with a buy option up to an additional 5 days)

  • Enhance Maternity and Paternity leave

  • AXA Health insurance including dental, optical and mental health

  • Broadband allowance

  • Home office stipend

  • Life assurance (4 x basic salary) 

  • Encouraged and funded CPD

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