Job Description:
Join our Team: Regional Sales Manager - ProAll
UK/EU
The Regional Sales Manager is responsible for driving sales growth and market development within the assigned region by developing and implementing effective sales and marketing strategies. This role manages both direct and dealer-based sales channels, establishes and supports dealer accounts, secures sales of machines and parts, and ensures alignment with company standards and profitability targets. The manager conducts market research, gathers product and service feedback, collaborates with internal teams to support technical, service, and parts needs, and participates in trade shows and marketing activities, all while promoting customer satisfaction and ensuring compliance with company policies and local regulations.
What you’ll do
- To develop, implement and coordinate a sales and marketing strategy in line with the organisation’s growth targets for the region.
- To identify the go to market strategy- direct, via distribution or a hybrid of both.
- Appoint and assist in the development of new dealer accounts, where appropriate, within the region
- Secure sales orders for machines and parts in line with agreed targets, whilst striving to maintain or improve company sales margins.
- To develop, implement and manage sales and marketing initiatives either for direct sales or dealer accounts within the assigned region, in a highly professional capacity, respecting company confidentiality.
- Where appropriate develop and agree annual business plans for each dealer account, providing regular documented feedback on progress vs plan throughout the year.
- Ensure all accounts are formally contracted, current and aligned to Terex Standards.
- Establish sales targets and provide forecasts for machines and parts sale.
- Work with dealer accounts and company parts representatives to drive parts sales and improve dealer service levels.
- Train and advise dealer staff or end users on company products, machine applications, services, warranties, and basic aspects of technical sales.
- Liaise with other company functions to ensure dealer accounts have access to engineers, field service and other team members as necessary.
- Conduct research of local market and business activity and identify new opportunities for current and future products.
- Obtain feedback on products and services, as well as changes, enhancements and new products and convey information to engineering and marketing team members for research and consideration.
- Gather and collate regular local submission of market data in line with agreed input targets.
- Participate in establishing and tracking dealer / end user customer satisfaction levels.
- Attend trade shows, dealer conferences, and exhibitions and play an active part in marketing activities as appropriate.
- Ensure compliance with Terex regulations and local laws and advise of any contradictions with company policies and good business practices.
What you’ll bring
- Professional level practical knowledge of the principles and practices involved in new business development, product marketing and sales
- Significant direct experience of managing dealer accounts within the capital equipment construction business is preferred, although not essential
- In-depth technical, sales and applications knowledge of volumetric mixer products
- Excellent interpersonal skills to prepare and deliver formal presentations to customers
- Excellent written and verbal communications skills
- Excellent problem-solving skills to develop sales strategies
- Thorough working knowledge of MS Office packages
- Ability to work independently while coordinating activities with a variety of large teams
- Time and Territory Management practices must be exceptional.
- Need for commercial and innovative thinking
- You must be goal and result orientated with the energy, perseverance, and commitment to drive forward sales to our Dealers and their customers.
- Significant international travel is required to assigned territories.
Why Join Us
- We are a global company, and our culture is defined by our Values — Integrity, Respect, Improvement, Servant Leadership, Courage, and Citizenship. Check out this video! The Terex purpose
- Safety is an absolute way of life. We expect all team members to prioritize safety and commit to Zero Harm.
- Our top priority is creating an inclusive environment where every team member feels safe, supported, and valued.
- We make a positive impact by providing innovative solutions, engaging our people, and operating in a sustainable way.
- We are committed to helping team members reach their full potential.
- Through innovation and collaboration, our vision remains forward-looking, and we aim to be a catalyst for change, inspiring others to build a better world for generations.
- We offer competitive salaries, Team Member bonus, car allowance, hybrid/remote working, private healthcare, 33 holidays, pension, life assurance, Opportunities for International travel, LinkedIn Learning
This above description is non-exhaustive and there may be additional duties in accordance with the role.
If you are interested in an open position but feel you may not meet all the listed qualifications, we still encourage you to apply.
If you are interested in an open position but feel you may not meet all the listed qualifications, we still encourage you to apply.
Terex Overview:
Terex Corporation is a global leader in specialized equipment solutions, serving essential sectors such as emergency services, waste and recycling, utilities, and construction. Our diversified portfolio positions us in resilient, high-demand markets with strong long-term growth potential.
We design and manufacture advanced specialty vehicles—including fire, ambulance, and recreational vehicles—alongside waste collection vehicles, materials processing machinery, mobile elevating work platforms, and equipment for the electric utility industry. Through our global dealer, parts and service network and true value-creating digital solutions, we deliver best-in-class lifecycle support, helping customers maximize return on investment.
With a strong manufacturing footprint in the United States and operations across Europe, India, and Asia Pacific, Terex combines global reach with local expertise to capture opportunities worldwide. Our strategy is clear: exceed customer expectations, invest in innovation, leverage our diversified portfolio, and deliver consistent, profitable growth for our shareholders.
For more information, please visit www.terex.com.
Additional Information:
We see inclusion as a key to our success and are committed to actively foster a culture where every team member feels valued, listened to, and appreciated. We are committed to being fair and impartial in our decisions, ensuring equity within our workplace. As an Equal Opportunity Employer, employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability or other characteristics protected by law.
The Company offers competitive salaries, advancement opportunities, and a full range of benefits, including Westfield health care for you and your dependents, contributory pension scheme, life assurance cover, employee stock purchase plan and access to global learning and development programs offering accredited and specialist training.
