Product Marketing Manager

Overview:

Otter Products is hiring for a Product Marketing Manager to join our Marketing team. This role can be based in Fort Collins, CO on a hybrid schedule or if you are not local, you can work remotely in the US.

 

As a Product Marketing Manager you will work closely with the Product team that defines the market, creates our messaging, positioning, value proposition, go-to-market strategies and plans, competitive intelligence, and core content development for our product portfolio to support sales, channel partners and drive conversion / adoption of consumers.

 

In this role, you are the voice of the consumer and know our buyers and users better than anyone else, including how they make their buying decisions. You will be responsible for overseeing the creation and distribution of promotional campaigns for key products. To succeed in this role you must have a keen understanding of the product’s target audience, and in-depth knowledge of relevant product features.

About Otter Products: At Otter Products, we protect what’s important. From our founder’s garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation and sense of purpose. Through our industry-leading brands – OtterBox and OtterCares – we provide our partners and customers the number one selling and most trusted products in our categories. Our commitment to excellence and our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give - together. By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in the future through education that inspires kids to change the world. Our founder’s core values are still at the heart of everything we do. We measure our success not just by business results, but by our ability to give back to our communities and strengthen opportunities for all. To learn more, visit otterproducts.com Responsibilities:

• Work closely with the Product Team to develop the pricing and positioning of the products to maximize sales, selling opportunities, customer adoption, and market share. Integrate the company’s market research and planning to co-author market requirements (MRDs).
• Enable the sales organization with selling stories and pitch decks, training, and robust competitor analysis. Create consumer messaging frameworks focused on specific pain points and differentiated value.
• Drive end-to-end launch excellence in partnership with Product, Merchandising, Sales and cross-functional marketing teams – from pre-launch validation through post-launch optimization.
• Synthesize meaningful consumer insights, feedback, and market data to create selling stories and influence product and go-to-market strategies.
• Serve as the company’s key product marketing thought leader and secure and distill market feedback into market intelligence based on industry needs and market opportunities to influence product team strategy, the product roadmap, and the development of features and benefits.
• Champion the consumer and advocate for research and insights to own the voice of the consumer and leverage the data and insights to help drive product marketing strategy.
• Own the intersection of Product, Marketing and Sales, serving as the three-way conduit and Communicator-in-Chief between the departments, always ensuring high degrees of transparency and fluidity of information.  
• Establish and lead best-in-class product marketing frameworks, processes, and principles, including defining and driving KPIs for the team. 
• Develop and establish deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Design, Customer Support, Channel, Sales and Marketing to enable the team and drive a consistent customer and consumer experience with Otter Box Products. 
• Demonstrate excellence in distilling product complexity into differentiated, compelling, memorable, simplified, and ready-to-use positioning and messaging and go-to-market strategy that drives understanding, consideration and adoption.
• Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
• Other duties as assigned

Qualifications:

• Bachelor’s degree in marketing or equivalent is required. Experience in lieu of degree may be considered.
• Minimum of four years of experience in Product Marketing required.
• Experience in product marketing with consumer goods required.
• Product management experience, including conceiving, developing and driving innovative products is preferred.

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EEO: Otter Products, LLC is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, national origin, disability, veteran status, or any other characteristic or status protected by law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and in accordance with all other applicable federal, state and local laws. For US Based Roles Only - Base Compensation Range Minimum: USD $90,000.00/Yr. For US Based Roles Only - Base Compensation Range Maximum: USD $112,000.00/Yr. Additional Total Rewards: Otter Products offers a robust benefits package to eligible employees including medical, dental, vision, basic life, voluntary life, long-term and short-term disability, employee assistance program, flexible spending accounts, health savings account, and 401(k) retirement plan. Additionally, for eligible employees, we offer accrued paid time off based on seniority, volunteer time off, parental leave, bereavement leave, company holidays, and years of service awards. Check out otterproducts.com/careers/why for more info., Variable Incentive Program - This position is eligible for the Profit Sharing Program.