Advanced Audience Management Specialist

WHAT WE DO

Founded in 2007, Growth Acceleration Partners (GAP) is a consulting and technology services company. We consult, design, build and modernize revenue-generating software and data engineering solutions for clients. With modernization services and AI tools, we help businesses achieve a competitive advantage through technology. GAP’s remote, integrated engineering teams use end-to-end solutions to innovate and align with your business goals. We have 600+ English-speaking engineers based in Latin America and approximately 20 U.S.-based engineers. With some of the highest customer satisfaction scores in the industry, GAP’s focus is customer and employee success.

GAP is a woman-owned company headquartered in Austin Texas. We are a values-based company focused on growing our people by investing in education, onsite English classes and training in the latest technologies, including AI, data analytics and machine learning. Our goal is to provide solutions for our customers that help them achieve critical business outcomes, while enabling our GAPSters and our communities to attain long-term success.

Summary

We are looking for an Audience Management Specialist to support the execution of targeted marketing programs through precise audience selection, segmentation, and data quality validation. In this role, you will collaborate with marketing, analytics, and operations teams to ensure audience strategies are accurately translated into campaigns and delivered according to requirements, controls, and timelines. This position requires strong analytical ability, attention to detail, and familiarity with data-driven marketing workflows.

Education

• Bachelor’s Degree in Marketing, Business, Analytics, Information Systems, or related field.

Professional Experience

• 3+ years of experience in audience management, campaign operations, or data-driven marketing roles.

• Experience supporting marketing campaigns through data extraction, eligibility rules, or segmentation processes.

Soft Skills

• Strong communication skills, both verbal and written.

• Excellent attention to detail and quality control.

• Ability to collaborate effectively across cross-functional teams.

• Strong organizational and documentation skills.

• Analytical and proactive problem-solving approach.

Required Technical & Functional Skills

• Experience translating campaign strategies into clear, executable audience requirements.

• Familiarity with segmentation logic, selection criteria, and audience processing workflows.

• Knowledge of SQL or basic querying for audience validation.

• Ability to interpret data dictionaries, business rules, and campaign eligibility documents.

• Experience validating audience outputs, performing QC checks, and confirming alignment with requirements.

• Strong proficiency with spreadsheets (Excel), documentation tools, and shared repositories.

• Experience with project or workflow platforms for tracking deliverables and approvals.

• Ability to perform and document test scenarios, expected results, and final audience QA steps.

Nice to Have Skills

• Exposure to real-time decisioning or multi-channel campaign orchestration.

• Experience working with analytics teams on audience refinement or performance insights.

• Familiarity with marketing operations controls, governance, or compliance processes.

Key Responsibilities

• Review campaign briefs and convert targeting requirements into detailed audience specifications.

• Collaborate with operations and analytics teams to ensure accurate audience creation and readiness.

• Perform quality checks on audience files, segmentation outputs, and eligibility logic.

• Document requirements, QC processes, testing scenarios, and approval workflows.

• Support troubleshooting of discrepancies, data mismatches, or unexpected output patterns.

• Track progress of audience readiness and communicate status, risks, or blockers to stakeholders.

• Ensure proper version control, documentation standards, and compliance with internal procedures.

At Growth Acceleration Partners, we're an equal opportunity employer committed to building a diverse and inclusive team. We value everyone's unique background, and we provide equal opportunities regardless of race, color, creed, religion, sexual orientation, gender identity, age, national origin, disability, marital status, veteran status or any other personal right protected by law. We foster a culture of belonging and strive to provide a welcoming environment where everyone feels safe to contribute and grow.