Key Facts

Remote From:

Minnesota (USA) , North Dakota (USA) , South Dakota (USA) , Wisconsin (USA)

Full time

Senior (5-10 years)

English

Hard Skills

AP Stylebook Copywriting Project Management Business Strategies Brand Management Audience Segmentation Political Strategy Good Documentation Practices Conceptual Framework Campaign Management Market Analysis Stakeholder Communications Content Strategy Structured Writing Business Writing Business Analysis Campaign Management Multi-Channel Marketing

Other Skills

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Editing
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Lateral Communication
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Quality Assurance
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Team Leadership
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Mentorship
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Microsoft Word
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Decision Making
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Adaptability
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Communication
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Time Management
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Teamwork
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Detail Oriented
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Prioritization
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Relationship Building

Roles & Responsibilities

Bachelor's degree in journalism, mass communication, English, writing/rhetoric, creative writing, or a related field.
Minimum of five years of writing experience.
Experience in a healthcare field is preferred.
Advanced proficiency in Microsoft Word and expert in AP style, with strong commercial writing experience.

Requirements:

Lead the copy strategy for health plan products and campaigns, driving enterprise-level creative strategy and cross-disciplinary communication.
Oversee daily tasks of copywriters, providing conceptual, brand, and technical guidance, and preserving the Sanford voice and brand.
Leverage campaign performance data to inform strategic writing, identify new approaches, and coach others to elevate their work.
Collaborate with marketing leadership to develop and execute high-level enterprise concepts and strategies, tailor content to diverse audiences, and maintain brand integrity while managing shifting priorities and cross-department relationships.

Sanford Health

About Sanford Health

Sanford Health, the largest rural health system in the United States, is dedicated to transforming the health care experience and providing access to world-class health care in America’s heartland. Headquartered in Sioux Falls, South Dakota, the organization serves more than one million patients and 220,000 health plan members across 250,000 square miles. The integrated health system has 47 medical centers, 2,800 Sanford physicians and advanced practice providers, 170 clinical investigators and research scientists, more than 200 Good Samaritan Society senior care locations and world clinics in 8 countries around the globe. Learn more about Sanford Health's commitment to shaping the future of rural health care across the lifespan at sanfordhealth.org or Sanford Health News.

Company type: Large

Founded: 2018

Company size: 10001

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Job description

Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We’re proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.

Work Shift:

Day (United States of America)

Scheduled Weekly Hours:

Salary Range: $24.00 - $38.50

Union Position:

Department Details

This role is primarily dedicated to the Health Plan insurance service lines and is responsible for leading the copy strategy for a variety of health plan products and campaigns.

The ideal candidate works cooperatively with a wide variety of people, demonstrates an ability to adapt to continuous change in work demands and shifts focus smoothly and quickly among activities.

Summary

Works closely with marketing leadership to lead the development and execution of high-level enterprise concepts and strategies. Oversees daily tasks of copywriters, providing conceptual, brand and technical guidance. Influences and preserves the Sanford voice and brand. Uses business and brand insights, as well as analysis of a variety of complex health care business lines and services, to develop strategic solutions for traditional and digital channels.

Job Description

Drives enterprise-level creative strategy with deep expertise in conceptual development and cross-disciplinary communication. Leads high-impact campaigns across varied specialties and audiences, tailoring content to complex market needs while upholding brand integrity and advancing business goals. Oversees writing and editing for diverse audiences, ensuring quality and consistency across all deliverables. Leverages campaign performance data to inform strategic writing. Identifies new approaches, and coaches others to elevate their work. Takes initiative on challenging projects, guides teams through change, and models leadership through decisive action. Maintains momentum amid shifting priorities, monitors compliance with documentation standards, and builds strong relationships across departments. Highly experienced in commercial writing, advanced proficiency in Microsoft Word and expert in AP style.

Qualifications

Bachelors in journalism, mass communication, English, writing/rhetoric, creative writing, or related field is required.

Minimum of five years of writing experience is required. Experience in a healthcare field is preferred.

When applicable, the employee must have a current valid Category II driver’s license and meets all medial guidelines for Sanford Health Category II drivers.

Sanford is an EEO/AA Employer M/F/Disability/Vet.

If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to talent@sanfordhealth.org.