Director, Digital Marketing (Eastern Time)

At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.

Sectigo is the most innovative provider of certificate lifecycle management (CLM), delivering comprehensive solutions that secure human and machine identities for the world’s largest brands. Sectigo’s automated, cloud-native CLM platform issues and manages digital certificates across all certificate authorities (CAs) to simplify and improve security protocols within the enterprise. Sectigo is one of the largest, longest-standing, and most reputable CAs with more than 700,000 customers and two decades of delivering unparalleled digital trust.

“When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind.”

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - Support, Excellence, Communication, Teamwork, Integrity, Growth and Openness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.

We are looking for a talented Digital Marketing Director to join our growing global team at Sectigo.

The Director, Digital Marketing leads Sectigo’s enterprise website and organic discovery strategy, with a focus on SEO, Generative Engine Optimization (GEO), content intelligence, and AI-driven discoverability.

This role plays a critical part in shaping how enterprise buyers discover, evaluate, and engage with Sectigo across the digital journey, from high-intent search and structured content to visibility across generative platforms such as ChatGPT, Google SGE, Perplexity, and Claude.

The Director will lead the evolution of Sectigo’s digital presence as a high-performing growth platform, ensuring the website, content ecosystem, and technical architecture are optimized for modern discovery systems and enterprise buyer behavior.

This is a strategic but hands-on role. The ideal candidate combines strong digital leadership with an operator mindset, someone comfortable defining strategy while also working closely with teams to implement improvements, run experiments, and deliver measurable results.

The role currently has one direct report (Digital Marketing Specialist) and works closely with web development, product marketing, content, and regional marketing teams across the organization.

This is a full-time and remote position based in the U.S., with the ideal candidate located in the east coast and in Eastern Time.  The target compensation package for this role is between $130K and $150K in the base, subject upon internal equity and years of experience.  We may make further adjustments through an approval process if the targeted compensation range needs to be modified based on business needs and market trends.

Here are the core functions, responsibilities, and expectations for this role: 

GEO, AI Discovery & Enterprise SEO

• Own and evolve Sectigo’s Generative Engine Optimization (GEO) strategy, maximizing brand visibility across AI-native discovery platforms.
• Ensure content is structured, relevant, and easy to discover, both for human buyers and modern search technologies.
• Lead enterprise SEO strategy, including technical SEO, site architecture, content strategy, and internal linking.
• Translate emerging AI prompt patterns, search behavior, and buyer questions into high-intent landing pages, knowledge assets, and digital journeys.
• Expand Sectigo’s topical authority across key topics, positioning the company as a trusted reference in both traditional search and AI-generated answers.

Enterprise Website and Digital Experience

• Own the performance, discoverability, and evolution of Sectigo’s enterprise website as a core growth channel.
• Treat the website as a continuously optimized product, improving UX, content architecture, site performance, and buyer journeys through ongoing experimentation.
• Partner with Product Marketing and Regional Marketing to scale localized digital experiences across priority markets while maintaining global consistency.
• Identify gaps in content coverage and buyer education, expanding Sectigo’s digital footprint through thought leadership, use cases, documentation, and technical resources.
• Improve conversion performance through landing page optimization, behavioral insights, and data-driven experimentation.

Execution & Continuous Optimization

• Quickly assess opportunities across SEO, GEO, and web experience, prioritizing initiatives that deliver the greatest impact.
• Implement a structured experimentation framework to continuously improve landing pages, content structure, and digital journeys.
• Balance strategic planning with hands-on delivery, ensuring initiatives move efficiently from idea to implementation.
• Maintain a strong focus on measurable outcomes, connecting digital performance to traffic quality, engagement, and pipeline contribution.

Top Priorities for the First 12 Months

Success in this role is defined by measurable progress across the following areas:

• Improve organic visibility and inbound traffic, with measurable gains in search rankings, GEO presence, and AI citations.
• Expand high-quality content that attracts and converts the right audiences.
• Improve website conversion performance, driven by ongoing testing and optimization.
• Build a more structured and scalable content architecture across business lines.
• Establish clear reporting that connects digital performance to pipeline and revenue. 

Additional tasks associated with this position may be assigned in response to company initiatives and business needs.

Education:

• Bachelor's degree in Marketing or a related discipline strongly preferred. Advanced degrees or relevant certifications are considered a plus.

Experience:

• Minimum of 7+ years of experience in digital marketing, ideally within B2B SaaS, cybersecurity, or infrastructure technology companies is required.
• Experience supporting and partnering with global marketing teams in a cross-regional environment is required.
• Demonstrated success leading SEO, website optimization, and digital content performance program is required.
• The ideal candidate should be based in the eastern time zone of the United States. 

Ideal Candidate Profiles, Talents, and Desired Qualifications:

• Strong expertise in SEO, website optimization, and digital content performance.
• Solid understanding of Generative Engine Optimization (GEO) and how generative AI is reshaping digital discovery.
• Experience with digital analytics and SEO platforms such as GA4, Semrush, Ahrefs, and Profound.
• A mindset of experimentation and continuous improvement, with comfort using data to guide decisions.
• Strong communication and project management skills within cross-functional and matrixed organizations.
• Self-motivated, hands-on, resilient, and comfortable operating in a fast-moving environment.
• A proactive builder who enjoys identifying opportunities, implementing improvements, and delivering measurable results.

All your information will be kept confidential according to EEO guidelines.

Global team. Global reach. Global impact.

At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work – and our team members – reflect the positive outcomes we deliver to our customers every day.