Organic Lead Generation Specialist

Job Title: Organic Lead Generation Specialist

Location: Remote

Time Zone: U.S. Business Hours

About the Role

We are hiring an Organic Lead Generation Specialist to build and scale our organic, content-driven B2B lead generation engine.

This role is focused on creating pipeline through organic channels, not traditional cold outreach. You will be responsible for building end-to-end funnels, creating high-performing content, nurturing prospects, and generating qualified conversations.

The sales and closing function will primarily be handled by the founder, while you focus on driving consistent, high-quality inbound and outbound (organic) opportunities. For candidates with closing experience, there may be opportunities to support deal conversion.

Key Responsibilities

1. Funnel Building & Pipeline Creation

• Build and optimize organic marketing funnels to ensure a steady flow of qualified B2B leads
• Identify winning content angles, hooks, and messaging that convert attention into pipeline
• Develop lead magnets, nurture sequences, and conversion paths

2. Content-Led Outbound (Primary Focus)

• Create and manage organic content strategies, especially on LinkedIn and similar platforms
• Write high-converting posts, carousels, and messaging that attract high-ticket prospects
• Continuously test, analyze, and improve content performance

3. Organic Prospecting & Lead Nurturing

• Identify and engage with ideal prospects through organic channels
• Build relationships through thoughtful engagement, follow-ups, and nurturing
• Personalize outreach based on user behavior, content interaction, and intent

4. Conversation Generation

• Initiate and manage meaningful conversations with potential clients
• Qualify leads and move them forward in the pipeline
• Focus on quality of conversations and pipeline contribution, not just activity volume

5. Supporting Sales (Nice-to-Have)

• Collaborate with the founder on converting qualified leads into clients
• Optionally support closing conversations (not a core requirement)
• Provide insights to improve conversion across the funnel

What Makes You a Perfect Fit

• You understand how to turn content into pipeline, not just engagement
• You think in funnels and systems, not isolated campaigns
• You are both creative (content) and analytical (performance-driven)
• You are comfortable owning outcomes, not just tasks
• You thrive in a self-directed, fast-paced environment

Required Experience

• 2+ years of experience in B2B outbound marketing, organic growth, or lead generation
• Strong experience with LinkedIn content and organic prospecting
• Proven ability to generate qualified conversations or pipeline
• Solid understanding of high-ticket B2B sales cycles (2–3 months)
• Excellent copywriting and messaging skills

Ideal Experience

• Experience building personal brand or founder-led content funnels
• Familiarity with tools like Sales Navigator, Apollo, Clay, or similar platforms
• Background in agency, consulting, or service-based businesses
• Exposure to lead magnets, nurture flows, and conversion strategy
• Experience supporting or participating in sales conversations

A Typical Day in This Role

• Creating and publishing high-performing LinkedIn content
• Engaging with prospects and nurturing relationships
• Building and optimizing content funnels and journeys
• Starting and managing conversations with potential clients
• Analyzing results and refining messaging and strategy

Key Performance Indicators (KPIs)

• Number of qualified conversations generated
• Pipeline value generated through organic efforts
• Content performance (engagement → conversations → leads)
• Lead-to-conversation and conversation-to-opportunity conversion rates
• Overall contribution to revenue pipeline growth

Interview Process

1. Initial Screening Call
2. Recruiter Interview
3. Final Interview with Client
4. Offer Letter & Onboarding

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