Marketing Analyst

Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation

• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards

• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.

The Role

We are looking for a highly analytical and creative Marketing Analyst to help drive Crimson Education’s expansion in Canada. This role combines data analysis, and creative execution. The successful candidate will own the execution of cross-channel marketing initiatives, analyze performance across the full funnel, and use data-driven insights to identify opportunities that improve campaign effectiveness, lead quality, and conversion rates. This is a growth-focused role that requires both creativity and analytical rigor.

This is a remote position based in either Toronto or Vancouver; please only apply if you are located in one of these locations. Please keep an eye on your spam/junk folder for correspondence from Team Tailor.

Campaign Execution & Performance Optimization

• Support the execution of Crimson’s marketing tactical plan in Canada, focusing on brand awareness, lead generation, and conversion growth.

• Analyze marketing performance, customer behavior, and sales pipeline data to identify opportunities for growth and optimization.

• Propose, test, and iterate campaigns to maximize ROI.

• Partner with sales to evaluate lead quality, pipeline progression, and campaign attribution, translating insights into actionable recommendations.

• Manage partnerships to ensure marketing initiatives are executed smoothly, campaigns are aligned, and opportunities for collaboration and growth are maximized.

Campaign Development & Execution

• Execute integrated marketing campaigns across digital channels, ensuring alignment with Crimson’s brand positioning and value proposition.

• Produce and coordinate marketing assets, including original copywriting, video content, landing pages, social ads, email campaigns, digital publications, and webinar materials.

• Execute marketing automation workflows to improve lead nurturing and conversions.

• Audit and optimize marketing touchpoints across the lead funnel.

• Create, write, and execute targeted email marketing campaigns to engage prospects, nurture leads, and drive conversions.

Webinars & Live Events

• Execute webinar campaigns, including creating materials, hosting hour-long webinars, and reporting performance.

• Support end-to-end coordination of live events, including promotion and post-event reporting.

What qualifications are required?

• Bachelor’s degree in Marketing, Communications, Business, or a related field, with 3–5 years of experience in marketing, with a preference for experience in the education space

• Proven experience using data to inform and optimize campaigns.

• Exceptional copywriting and content creation skills, original video production and storytelling.

• Strong understanding of marketing fundamentals: brand positioning, buyer personas, messaging, value propositions, and the sales funnel.

• Familiarity with visual branding and design principles to support content creation and campaign development.

• Confident public speaker, comfortable presenting to prospective families, leadership, and cross-functional teams.

• Strong project management skills, with the ability to coordinate multiple initiatives across competing deadlines.

• Comfortable working on a fully remote team across multiple time zones.

• Experience in education marketing or knowledge of global university admissions (US, UK, EU, Ivy League) is a plus.

• Experience with marketing automation, CRM, or analytics platforms (e.g., Salesforce, Marketo, HubSpot, Google Analytics, Storyblok) is a plus.

• Proficient in English (spoken and written).

What skills and experience are required?

• Analytical mindset: Ability to identify patterns, and translate insights into actionable marketing recommendations that support business objectives.

• High learning agility and growth mindset: Comfortable operating in a fast-paced, high-growth, performance-driven environment with a willingness to continuously learn and adapt.

• Creative problem solver: Curious and proactive in exploring new ideas, testing new approaches, and bringing innovative solutions to marketing challenges.

• Ownership and initiative: Resourceful, self-directed, and accountable; able to take projects from concept through execution while maintaining strong attention to detail.

• Collaborative communicator: Confident presenting to prospective audiences and internal teams, and skilled at clearly communicating insights, ideas, and recommendations across marketing, sales, and global functions.

• Intellectual curiosity: Demonstrates a strong desire to understand customer behavior, marketing performance, and market dynamics, continually seeking ways to improve results.

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work

• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!

• Psychologist on staff

• Insightful fireside chats and workshops to help support our high-performing and ambitious team

• Radical Candor is a feedback approach we live by

• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!

Please keep an eye on your spam/junk email folder for correspondence from Team Tailor.