Product Marketing Manager (Web)

We are looking for a Product Marketing Manager to join United Tech and take ownership of a key product direction with a clear impact on conversion results. In this role, you’ll be responsible for building and scaling a systematic approach to analysing, optimizing, and testing landing pages across Facebook and affiliate channels. From the very start, you’ll get the chance to develop and launch multiple landing pages for testing, as well as design and implement data-driven hypotheses aimed at improving key conversion metrics. It’s an opportunity to grow into a Senior role while expanding your scope of responsibilities, driving measurable improvements, and shaping the marketing strategy in a fast-moving, performance-driven environment.

About the product: We have created a social networking web platform that’s genuinely changing how people connect in Tier-1 markets: 1 million users across the USA, Canada, and UK trust us for meaningful relationships that go beyond surface-level matching! Since 2020, we have been the platform for people seeking real connections. Our users enjoy 24/7 communication, seamless content sharing, and a completely ad-free experience. We have found our sweet spot in performance and intuitive design that keeps people engaged and actually connecting with each other.

So, you will be part of an ambitious journey toward our clear goal: becoming one of the Top-5 international social networking platforms globally. We are already succeeding in our current markets, and now we are ready to bring that same thoughtful approach to worldwide scale. Your work will help millions of people find genuine connections. Are you in?

• Systematically collect and analyse competitor landing pages across different channels

• Evaluate the performance of existing landing pages from both UX and technical stability perspectives

• Formulate clear, data-driven hypotheses for A/B tests tailored to each channel’s specifics

• Prepare detailed specifications for implementation, including event tracking requirements

• Launch and monitor experiments, analyse results, and adjust strategies based on data insights

• Identify and resolve technical issues while ensuring quality control of all implementations

• Collaborate closely with analysts, designers, and developers to ensure smooth testing and execution of changes

• Deliverables in the first 3 months: 5+ landing pages for testing and 3+ implemented hypotheses to improve key conversion metrics

• 2–4 years of experience as a Product Marketing Manager or similar role

• Hands-on experience with Tier-1 brands or products

• Proven track record of designing, running, and analysing landing page split-tests

• Solid experience with web2web funnels and UX/UI principles

• Strong analytical skills for interpreting data from multiple sources

• English proficiency B2

• Experience with analytics tools: Google Analytics, Tableau, Microsoft Clarity/Hotjar, etc

• Ability to write clear and structured technical specifications for designers and developers

• Result-oriented, structured, and detail-focused mindset

• Strong communication and collaboration skills, including remote teamwork

• Experience in the social networking niche

• Familiarity with Facebook or Affiliate web2web funnels

Care and support:

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events

• 100% medical insurance coverage

• Sports and equipment reimbursement

• Team building events, corporate gifts, and stylish merch

• Financial and legal support

• Maternity recovery support allowance

• Position retention and support for those who join the Armed Forces of Ukraine

• Participation in social initiatives supporting Ukraine
  
  

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule

• Modern equipment or depreciation of your own tools
  
  

Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche

• 70% of our heads and leads have grown into their roles here – so can you!

• Performance-oriented reviews and Individual Development Plans (IDPs)

• Reimbursement for professional courses and English classes

• Corporate library, book club, and knowledge-sharing events

• Intro call

• Interview with Hiring Manager

• Test Task

• Final Interview

• Reference check

• Offer