Media Supervisor / Associate Dir - Performance Media

Description

JOB TITLE: Supervisor/Associate Media Director - Performance Media

DEPARTMENT: Media 

REPORTS TO: Corporate Director

LOCATION: Remote, must be based in Los Angeles metro for client visits

ABOUT THE ROLE

The Associate Media Director is focused on developing performance media plans across all media and publishing platforms. The AMD is accountable for the supervision and management of the media plans, projects and programs for healthcare industry client. The AMD will help guide day-to-day client planning efforts, establish strategic media direction and present the recommended media plans. This position interacts with all agency departments, clients and media partners and must be able to establish working relationships at all levels.

WHAT YOU’LL DO

• The Associate Media Director brings a senior level of forward-thinking and innovation to media plan development, and ensures plans deliver against the client KPIs and overall audience channel strategy.
• Functions as the strategic media lead on client business.
• Expected to be an expert across all media, including digital, social and traditional, demonstrating advanced knowledge in all areas.
• Establishes & oversees team’s planning process including research, strategy, evaluations and recommendations of media vehicles and tactics, through plan development, presentation, execution and follow-up. 
• Leads media team integration and collaboration with client and internal teams, working with Client Partnerships, Strategy & Insights, Creative, PR, Channel and Content on development of strategic marketing plans to ensure correct media direction.
• Meets with clients on strategic issues and plan presentations.
• Leads, motivates and mentors media strategy team, assigns workloads, fosters positive work environment, encourages collaboration and promotes teamwork.
• Leads high-level partner negotiations of rates, positioning and added value opportunities to increase and expand media value and visibility.
• May review and evaluate partner media proposals as submitted, developing POVs as needed.
• Assists media management with staffing decisions, overseeing or conducting annual performance reviews within their teams and providing ongoing evaluations of media staff.
• Oversees professional development of assigned staff, working with Media Strategy Director to identify areas of improvement and foster professional development through training, mentoring, and recommending educational opportunities. This includes development of goals, managing status meetings, and providing ongoing evaluations and annual reviews.
• Depending on the client assignment(s), role may specialize in broadcast, programmatic or other specialized areas within the organization.
• Should be fluent in channel and content strategy roles and deliverables.
• Understands and abides by the agency’s business practices, core values, philosophies and understands R&R’s branded process, policies and procedures.
• Performs other work-related duties as assigned.
• Depending on client, office location or business needs, some travel may be required.
• Will obtain/maintain various certifications including, but not limited to, The Trade Desk, Facebook and Google.
• Participates in agency new business efforts, presentations, and other key department projects with Media Strategy Director as needed.

WHAT WE’RE LOOKING FOR

• Establish and manage positive and respectful relationships with internal teams, clients and media partners.  
• Stays on the forefront of digital trends and looks for opportunity within marketplace, bringing forward proactive ideas and solutions; exhibits desire for continued education including industry trends, market conditions and research.
• Develops solid understanding of assigned client business verticals, objectives and strategies. 
• Maintains accurate daily time sheets. 
• Maintains a business appropriate appearance and demeanor with clients and in other professional environments. 
• Must be conscientious and self-motivated. 
• Must be willing to work overtime when necessary.
• Bachelor’s degree in advertising or related field or equivalent experience.  
• Minimum seven years’ experience in paid media planning and buying across all media preferred, including traditional and digital media.
• Strong and effective oral, written and interpersonal communication skills, and demonstrated leadership ability. 
• Experience and familiarity with planning and/or buying media including: traditional media channels, Facebook Ads Manager, Google Ads (search, YouTube, Google Display Network, Discovery), Programmatic DSPs like The Trade Desk or other social platforms Twitter, Snapchat and TikTok.
• Experience and familiarity with agency research tools including: Advantage and Strata/Freewheel, Google Analytics, Google Campaign Manager (formerly Doubleclick) ad server, Scarborough research via Prime Lingo platform, GWI research, Kantar competitive research, etc.
• This position is also available for 100% remote work.

WHAT YOU’LL GET

• Benefits package that cares for you like family.
• Recharge and unwind with a generous time-off policy.
• Stay connected with a mobile stipend.
• Secure your financial future with a 401k and company match.
• Make a difference through community involvement with time and financial matching.
• Set goals and track progress through annual performance reviews.
• Learning and development allowance.

ABOUT R&R PARTNERS

Founded in 1975, R&R Partners is a full-service advertising agency with a long-standing tradition of producing award-winning creative solutions for some of the world's most iconic brands in the travel, tourism and hospitality, technology and innovation and purpose categories. As an independent agency, we are free to do what's necessary to help our partners achieve their goals. We don't shy away from taking on social issues and monumental tasks that transcend marketing because our people and our talents transcend what you'd find at a typical agency. Simply put, we’re built to do what other agencies can't. With a footprint in major markets across North America, we never let location get in the way of producing the best work for our clients, which include the Las Vegas Convention and Visitors Authority (LVCVA), Boeing, Allegiant Airlines, Las Vegas Raiders, Brand USA, Topgolf, Hyatt, Firestone Walker, Cox Business, Intermountain Healthcare, and many others.