Key Facts

Remote From:

United States

Full time

Expert & Leadership (>10 years)

English

Hard Skills

Other Skills

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Forecasting
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Team Leadership
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Communication
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Leadership
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Strategic Planning

Roles & Responsibilities

10+ years of B2B demand generation or growth marketing experience, including 5+ years in leadership roles
Proven success scaling demand for SaaS, fintech, mortgage technology, or financial services companies
Strong expertise in pipeline modeling, attribution, and funnel analytics
Strong cross-functional leadership and sales alignment skills

Requirements:

Develop and execute the end-to-end demand generation strategy to support new customer acquisition and revenue growth targets.
Own pipeline creation, lead quality, conversion rates, and marketing-sourced revenue metrics.
Design and scale multi-channel demand programs including digital advertising, SEO/SEM, content syndication, webinars, events, ABM, partner marketing, and nurture campaigns.
Partner closely with Sales and Business Development leadership to align ICPs, personas, and handoff processes.

FirstClose

Financial Services

About FirstClose

FirstClose™ is a leading fintech provider of data and workflow solutions for mortgage and home equity lenders nationwide. The company’s solutions dramatically reduce the time to close home equity loans and HELOCs. Its technology covers everything from application to close, including the ability to order required settlement services on ONE easy-to-navigate platform taking friction, cost and risk out of the process. Lenders using the FirstClose ONE solution have experienced a 35% increase in online applications, a 25% increase in pull through, and a 77% reduction in time to close from application to funding. FirstClose ONE is integrated with ICE, MeridianLink. and other industry-leading LOS companies.

Company type: SME

Industry: Financial Services

Founded: 2018

Company size: 51 - 200

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Job description

Head of Demand Generation

Location: Remote

Reports to: VP of Marketing

About FirstClose

FirstClose is a leading fintech provider of data and workflow solutions purpose-built for home equity and mortgage lenders. Founded in 2000 and headquartered in Austin, Texas, FirstClose helps banks, credit unions, and lenders accelerate HELOC and home equity loan originations while reducing cost, risk, and time to close. The company’s end-to-end digital platform integrates borrower-facing point-of-sale, property data, decisioning, and settlement services into a single streamlined experience.

The Role

The Head of Demand Generation will own the demand strategy for FirstClose, responsible for generating qualified pipeline, accelerating revenue growth, and tightly aligning marketing with sales. This is a highly visible leadership role that blends strategy, execution, analytics, and team leadership.

Key Responsibilities

Develop and execute the end-to-end demand generation strategy to support new customer acquisition and revenue growth targets.
Own pipeline creation, lead quality, conversion rates, and marketing-sourced revenue metrics.
Design and scale multi-channel demand programs including digital advertising, SEO/SEM, content syndication, webinars, events, ABM, partner marketing, and nurture campaigns.
Partner closely with Sales and Business Development leadership to align ICPs, personas, and handoff processes.
Leverage marketing automation, CRM, and analytics to measure performance and forecast impact.
Lead and develop a high-performing demand generation team and agency partners.
Collaborate with Product Marketing on messaging and go-to-market launches.
Continuously test, optimize, and scale high-performing channels.

Qualifications

10+ years of B2B demand generation or growth marketing experience, including 5+ years in leadership roles.
Proven success scaling demand for SaaS, fintech, mortgage technology, or financial services companies.
Strong expertise in pipeline modeling, attribution, and funnel analytics.
Experience selling into banks, credit unions, or regulated financial institutions preferred.
Strong cross-functional leadership and sales alignment skills.

Why Join FirstClose

This role offers the opportunity to lead demand generation at a well-established fintech with deep category expertise, work with a seasoned executive team, and make a direct impact on company growth and market expansion.

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