Head of CRO

About the role:

We’re looking for a Head of CRO who is obsessed with conversions, user behavior, and revenue per visitor. You’ll be our go-to for running rigorous CRO and Landing Page experiments across our portfolio of 80+ e-commerce brands and building high-converting, no-code landing pages using tools like PageDeck or similar.

You’ll own the full CRO lifecycle, from hypotheses to A/B testing, to implementation and insights. You’ll work closely with our performance marketers, creative strategists, and brand owners to extract every possible dollar from existing traffic.

About BM Digital

BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:

• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO

We're trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 90+ growth operators, analysts, and creatives manages over $300M in annual media spend and drives meaningful bottom-line impact for our partners.

BM Digital is not just an agency. We're a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.

Responsibilities:

• Run and analyze CRO tests across internal and external DTC brands, focusing on metrics like CVR, AOV, bounce rate, and revenue per session.
• Build landing pages using no-code tools (e.g. PageDeck) that convert like crazy.
• Develop experiment roadmaps and testing hypotheses based on data and user behavior (heatmaps, GA4, Hotjar, etc).
• Audit existing landing pages and checkouts for friction points, design flaws, and UX gaps.
• Collaborate with media buyers and creative strategists to match funnels with ad angles, hooks, and offers.
• Document and share learnings across accounts to create a compounding impact on our entire portfolio.
• Benchmark and reverse-engineer best-in-class e-commerce funnels and bring innovation to our brands.

Ideal candidate profile

• 3–5+ years of CRO experience in a high-growth eCommerce or performance marketing environment
• Fluent in no-code tools
• Deep understanding of user psychology, funnel mechanics, and mobile-first UX
• Strong analytical skills - comfortable reading and interpreting data from GA4, Shopify, Meta, and heatmap tools
• Exceptional communication and documentation skills
• A testing mindset: you love running experiments and figuring out what actually works
• Comfortable working across multiple accounts at once (we move fast)

Compensation:

$100K-$350K USD total compensation annually, depending on location. This includes base, performance bonus, and equity package

Location:

All of our team is working completely remotely. We’ll make sure your working experience is as comfortable as possible.