Brand President

HorsePower Brands is a portfolio company of franchise brands in the home services industry delivering first-in-class customer service and experiences! As a rapidly growing enterprise, it’s important that our employees have an entrepreneurial attitude, an embracing mindset toward change, and can manage/prioritize multiple concurrent projects.

Compensation, Benefits, & Perks:

• Seniority based PTO levels
• Medical
• Dental
• Vision
• Retirement
• Technology Package
• Fantastic Company Culture
• Company Events
• SWAG!

Position Overview: 

Our Brand President will lead and coach the franchise network to ensure alignment with brand strategy and enhance market presence. This role involves developing cross-functional teams around brand positioning and overseeing marketing initiatives to maintain brand consistency. The Brand President will act as a trusted advisor, managing brand challenges, integrating innovative practices, and reporting performance metrics to the executive team. Additionally, they will support and train franchisees, enhance customer experience, and manage the brand’s budget and compliance efforts.

Key Accountabilities:

• Franchise Brand Leadership: Lead and coach the franchise network to drive brand alignment through direct support of franchise locations through coaching and training.
• Brand Strategy & Positioning: Develop and evolve long-term brand strategies using market research, competitive insights, and emerging trends to ensure relevance and differentiation.
• Marketing & Customer Experience: Oversee marketing initiatives and customer touchpoints to deliver a consistent, engaging, and high-quality brand experience.
• Franchisee Support & Compliance: Provide training, tools, and oversight to ensure franchisees uphold brand standards and regulatory requirements.
• Performance & Financial Management: Manage brand budgets, track KPIs, and report performance insights to executive leadership to drive data-informed decisions.
• Stakeholder & Crisis Management: Build strong stakeholder relationships and lead brand communications during critical situations to protect and strengthen brand reputation.
• Other duties may be assigned 

Qualifications:

• GED or high school diploma required.
• Minimum of five (5) or more years of leadership experience.
• Strong proficiency in leveraging data to make informed business decisions.
• Ability to align long-term objectives with short-term goals through strategic thinking.
• Excellent communication skills with the ability to influence and engage organizational leadership.
• Demonstrated success in building, developing, and coaching high-performing teams.
• Self-reliant with a strong focus on achieving results and driving performance.
• Outdoor lighting experience, preferred.
• Franchising experience, preferred.
• High degree of business acumen, preferred.
• Experience working with franchises, preferred.
• Familiarity with the Traction EOS model, preferred.
• Bachelor’s degree in business administration or other relevant degree, preferred.

Physical Requirements

The physical demands described here are representative of those that must be met by an Associate to successfully perform the essential functions of this job.  The Associate should be able to stand, sit at an office space, see, hear, and understand speech, communicate, lift computer equipment, supplies and materials, use office equipment and computers.  The Associate is exposed to typical office working conditions.  If requested by an applicant or employee, we may provide reasonable accommodations to

enable individuals with disabilities to perform the essential job functions.  The above statements are intended to describe the general nature and level of work performed.  They are not intended to be construed as an exhaustive list of all duties required of personnel so classified. We have the exclusive right to alter this job description at any time without notice. 

SVHB Marketing LLC d/b/a HorsePower Brands, is committed to Equal Employment Opportunity and to attracting, retaining, developing, and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We provide a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.

**EOE/E-Verify Employer**