The Mission: Endeavor B2B is a rapidly growing US-based B2B media and events company founded in 2017. EndeavorB2B’s mission is to deliver the highest-quality content in the B2B markets we serve and to do so in the various, multi-channel formats that today’s industry professionals demand. From informative e-newsletters to in-depth monthly magazines to curated in-person events, EndeavorB2B is committed to providing the best opportunities for professionals to stay knowledgeable and connect with marketplace colleagues that drive their industry forward.
The Team: EndeavorB2B places a high importance on its data-driven core values of accountability, continuous improvement, teamwork and being passionate about value creation in an environment that maintains minimal politics, directional clarity, high productivity and low turnover among good people. These values are adopted at all levels of the company across every sphere and give the company its operational advantage. Our departments and operating businesses have autonomy and place a high value on meritocracy, with a commitment to providing individuals with opportunities for growth and development.
Job Summary: EndeavorB2B seeks a strategic, metrics-driven Demand Generation Manager to drive predictable pipeline and revenue growth through scalable, multi-channel demand generation programs. This role owns the demand engine across email, paid, social, webinars/events, and partner/ABM-style motions—building repeatable playbooks, optimizing performance through testing, and establishing clear measurement standards. You will partner closely with Marketing Operations, Sales Leads, and Marketing Managers to ensure programs are executed efficiently, measured accurately, and continuously improved.
Essential Job Functions:
Demand Generation Strategy & Planning
• Own demand generation strategy and planning to drive qualified pipeline, aligning programs to business goals, ICPs, and market priorities. • Build and scale integrated campaign playbooks (e.g., lead-gen, nurture, reactivation, event/webinar, product/solution launches), ensuring repeatable frameworks that teams can deploy consistently.
Multi-Channel Campaign Execution & Optimization
• Lead multi-channel execution and optimization across email, paid media, organic/paid social, syndication (if applicable), webinars/events, and partner campaigns. • Manage paid media performance (in-house or via agency): budget allocation, audience strategy, creative/testing roadmap, landing page alignment, and ROI analysis.
Measurement, Attribution & Performance Management
• Define funnel metrics and performance targets (MQL/SQL, conversion rates, CAC/CPL, velocity, influenced pipeline, sourced pipeline), and lead ongoing performance reviews. • Own marketing attribution and measurement strategy in partnership with Marketing Ops—ensuring tracking and reporting supports actionable insights and budget decisions.
Sales Alignment & Funnel Operations
• Collaborate with CMO and VP of Corporate Marketing to align on lead definitions, follow-up standards, and feedback loops; ensure programs support sales priorities and adoption.
Enablement, Training & Process Excellence
• Enable and train marketers on demand generation best practices, campaign strategy, and performance optimization, building a “how we do demand” center of excellence. • Partner with Marketing Operations to translate strategy into scalable processes, briefing requirements for workflows, scoring, dashboards, nurture logic, and data needs.
• Champion operational excellence in campaign planning, creative briefing, launch readiness, and post-campaign analysis.
Qualifications
We are excited to share the salary range for this position is $65,000-$75,000, exclusive of fringe benefits or potential bonuses. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed.
If you are hired for this position at EndeavorB2B your final base salary compensation will be determined based on factors such as hiring location, skillset, prior years’ experience, relevant education, certain degrees and certifications, training, and market considerations. In addition to those factors – we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical to allow for future & continued salary growth.
We also offer a generous benefits package (more information on benefits listed below). Please note: as a US-founded organization, our standard benefits package (including 401k matching and health insurance) is tailored for candidates residing in the United States. We are currently only able to offer this specific suite of benefits to employees based in the US.
To all current EB2B employees: If you are interested in applying for this position, please apply through the internal career center.
EndeavorB2B is an equal opportunity employer. We are committed to providing equal employment opportunities in recruiting, hiring, training, promotions, compensation, and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, sexual orientation, gender identity, genetic information or veteran status.
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