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Principal B2B Content Lead

Roles & Responsibilities

  • Experience in Enterprise SaaS or complex technical industries (AI/ML, data, cybersecurity, cloud, developer platforms, analytics).
  • Proven success creating content used in enterprise sales cycles or procurement processes.
  • Experience balancing technical accuracy with executive-level storytelling.
  • Prior remote work experience with fluency in remote collaboration tools (Slack, Zoom, Google Workspace, Asana) and experience working with US- or UK-based companies.

Requirements:

  • Create revenue-driven content including enterprise whitepapers, executive guides, and technical solution explainers.
  • Align content with demand generation programs and measurable pipeline impact.
  • Work directly with Product and Engineering teams to extract insights and ensure technical depth.
  • Develop positioning and messaging that resonates with technical stakeholders and executive buyers; build compelling customer proof and case-based storytelling to support sales conversations.

Job description

Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career.

Job Title

Principal B2B Content Lead (Enterprise Technology)

Location

Remote

Time Zone

US Time Zones (EST–PST)

Role Overview

The Principal B2B Content Lead will develop high-authority, educational content that supports enterprise demand generation and accelerates complex SaaS sales cycles. This individual will operate independently, influence strategic messaging, and collaborate cross-functionally to translate deep technical capabilities into compelling executive narratives.

Key Responsibilities

  • Create revenue-driven content including enterprise whitepapers, executive guides, and technical solution explainers.

  • Align content with demand generation programs and measurable pipeline impact.

  • Work directly with Product and Engineering teams to extract insights and ensure technical depth.

  • Develop positioning and messaging that resonates with both technical stakeholders and executive buyers.

  • Build compelling customer proof and case-based storytelling to support sales conversations.

  • Contribute to category education and thought leadership efforts.

Required Qualifications

  • Experience in Enterprise SaaS or complex technical industries (AI/ML, data, cybersecurity, cloud, developer platforms, analytics).

  • Proven success creating content used in enterprise sales cycles or procurement processes.

  • Experience balancing technical accuracy with executive-level storytelling.

  • Strong strategic thinking and ability to operate autonomously.

  • Direct experience collaborating with Product and Engineering teams.

  • Non-negotiable: Prior remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US or UK-based companies. Applications without this background will not be considered.

Preferred Qualifications

  • Experience shaping messaging strategy or positioning frameworks.

  • Background in supporting category expansion or market education.

  • Experience producing sales enablement materials for enterprise account teams.

Tools & Technology

  • Google Workspace, Slack, Zoom, Asana

  • Marketing automation and CRM systems

  • Content performance and analytics tools

Please NOTE

It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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