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Lead Designer

Roles & Responsibilities

  • 8+ years of professional product design experience, including at least 3+ years in Growth, Conversion Rate Optimization (CRO), or metrics-driven B2B/SaaS environments.
  • Portfolio demonstrating a user-centered Growth design process with A/B testing, rapid iteration, and measurable business outcomes (e.g., lift in activation, conversion, or retention).
  • Data fluency and collaboration with analysts to translate funnel metrics and A/B test data into design hypotheses; experience with analytics tools such as Amplitude, Mixpanel, or Google Analytics is a plus.
  • Expertise in Figma (or equivalent) for wireframing, prototyping, and producing production-ready specs; demonstrated leadership mentoring mid- and junior-level designers.

Requirements:

  • Lead the full product design lifecycle to optimize the growth funnel (onboarding, paywalls, feature adoption, cross-sell motions) from hypotheses to high-fidelity mockups and interactive prototypes.
  • Design for experimentation by framing work as testable hypotheses and conducting multivariate tests (A/B/n) for measurable impact.
  • Analyze quantitative funnel metrics and qualitative user insights to identify friction points and growth opportunities, synthesizing findings into clear design directions.
  • Influence the Growth design roadmap and drive rapid, evidence-based iteration, delivering Minimum Viable Tests (MVT) and optimizing designs based on performance.

Job description

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.

What we’re looking for

As a Sr. Growth Product Designer, you will be a key strategic leader within the Research and Design organization, specifically embedded within our Growth team. You will own the end-to-end design and optimization of critical parts of the SurveyMonkey user journey, focused on driving key business metrics like activation, conversion, retention, and referrals.You will translate complex user behaviors and business goals into high-velocity, data-informed experiments and intuitive experiences. Partnering closely with Product Management, Engineering, and Analytics, you will define, deliver, and rapidly iterate on solutions that directly impact our growth funnel.We are looking for a hands-on, experienced contributor who thrives in a fast-paced environment. You will be instrumental in shaping the Growth design strategy, mentoring our green design team to elevate their craft, and championing a culture of rapid, evidence-based iteration. At SurveyMonkey, our Growth Product Designers blend deep user empathy with rigorous, metrics-driven decision-making. You’ll combine your expertise in interaction design with your ability to analyze quantitative data (A/B testing results, funnel metrics) and qualitative insights to set a clear, impactful design direction. You’ll report to the Sr. Growth Design Manager and serve as a crucial partner in building and scaling our Growth design practice and team capabilities.

What you’ll be working on

  • Lead the full product design lifecycle: Focus on optimizing the growth funnel (e.g., onboarding, paywalls, feature adoption, cross-sell motions), moving quickly from hypotheses to high-fidelity mockups and interactive prototypes.
  • Design for experimentation: Work with Product and Engineering to frame design work as testable hypotheses and design multivariate tests (A/B/n) for measurable impact.
  • Conduct and Synthesize Data: Deeply analyze quantitative data (funnel drop-offs, A/B test results) alongside qualitative user research to identify friction points and major growth opportunities.
  • Drive Design Strategy for Growth: Influence the growth roadmap by proactively identifying and championing high-leverage design opportunities based on data analysis.
  • Accelerated Iteration: Operate with a bias for speed and measurable impact, focusing on delivering Minimum Viable Tests (MVT) and optimizing designs rapidly based on performance.

We’d love to hear from people with

  • 8+ years of professional product design experience, with a minimum of 3+ years specifically in a Product Growth, Conversion Rate Optimization (CRO), or highly metrics-driven B2B/SaaS environment.
  • Portfolio Required: Portfolio must clearly demonstrate a user-centered design process applied to Growth challenges, including examples of:
  • A/B testing and experimentation cycles.
  • Measurable business outcomes (e.g., lift in conversion, activation rate, or retention).
  • Rapid iteration and tight turnaround work.
  • Data Fluency: Proven expertise in collaborating with analysts to translate funnel metrics and A/B test data into design solutions and design hypotheses. Experience with tools like Amplitude, Mixpanel, or Google Analytics is a plus.
  • Expertise in Figma (or equivalent tools) for wireframing, prototyping, and preparing production-ready specs in a fast-paced setting.
  • Demonstrated Leadership: Experience mentoring, coaching, and providing design direction to mid- and junior-level designers. Proven ability to help build a design team's skills and process.
  • Deep understanding of interaction design principles, visual design, and information architecture, with the ability to maintain quality under pressure.
  • Excellent communication and presentation skills, with a track record of successfully influencing cross-functional partners (especially Product and Analytics) using data and design rationale.
  • Ability to balance strategic thinking (long-term impact) with hands-on execution (immediate optimization) in a high-speed, agile environment.

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Why SurveyMonkey? We’re glad you asked

At SurveyMonkey, curiosity powers everything we do. We’re a global company where people from all backgrounds can make an impact, build meaningful connections, and grow their careers. Our teams work in a flexible, hybrid environment with thoughtfully designed offices and programs like the CHOICE Fund to help employees thrive in work and life.

We’ve been trusted by organizations for over 25 years, and we’re just getting started. Our milestones include celebrating a quarter-century of curiosity with 25 acts of giving, opening new hubs in Costa Rica and India, crossing the threshold of 100 billion questions answered, and earning recognition as one of the Most Inspiring Workplaces across North America and Asia.

We live our company values—like championing inclusion and making it happen—by embedding them into how we hire, collaborate, and grow. They help shape everything from our culture to our business decisions. Come join us and see where your curiosity can take you.

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

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