Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community.
Job Description
The Cross-Sell Demand Generation Manager owns strategy and execution for cross-sell programs that increase product adoption across Ensora Health’s installed base. You will build segmented, signal-based campaigns across email, in-app experiences, webinars, and sales/CS-assisted plays to help customers discover and adopt the right next product.What You’ll Do
Own cross-sell pipeline and bookings targets by designing and executing integrated expansion programs for existing customers.
Build lifecycle journeys that align to customer stages (onboarding, adoption, maturity, renewal) and guide accounts toward their “next best” product.
Partner with Customer Success and Sales to develop expansion playbooks, including targeting rules, talk tracks, enablement assets, SLAs, and handoffs.
Work closely with Product Marketing to translate product value into clear, persona-based messaging tied to real workflows and outcomes.
Serve as the go-to marketing owner for add-on products (e.g., RCM, Payments, Clearinghouse, and others), shaping positioning, competitive differentiation, and customer-facing content that supports cross-sell motions when dedicated product marketing resources are not available.
Create segmentation strategies using product usage signals, customer maturity, firmographics, and engagement behavior to personalize campaigns at scale.
Launch and optimize multi-channel campaigns across email, in-app messaging, webinars, customer communications, and targeted digital programs that support expansion motions.
Define KPIs and measurement plans for every program, then iterate based on performance and customer feedback.
Partner with RevOps to improve targeting, attribution, routing, and reporting so expansion programs are measurable and repeatable.
Run experimentation and optimization (A/B testing, offer testing, messaging tests, timing tests) to improve conversion to demo, trial, and purchase.
Communicate results and recommendations to stakeholders with clear insights, strong storytelling, and an action plan for what to do next.
How Success Is Measured
Attach rate and adoption lift for targeted products
Expansion pipeline created and influenced
Expansion bookings / revenue from cross-sell programs
Conversion rates across lifecycle milestones (add-on engagement → demo/trial → opportunity → win)
Program efficiency and operational health (coverage, SLA adherence, speed to follow-up, reporting accuracy)
What You Bring
5+ years of B2B demand generation, lifecycle, or growth marketing experience with direct ownership of pipeline and revenue targets. You can point to specific programs you built, the numbers they drove, and the decisions you made to get there.
Experience driving cross-sell, upsell, retention, or expansion programs within an existing customer base (preferred).
Exposure to product marketing fundamentals (positioning, competitive analysis, sales enablement content) is a plus; you don’t need to be a product marketer, but you should be comfortable stepping into that work when needed for attach products.
Strong analytical skills and comfort working with dashboards, funnel analysis, cohort performance, and testing results.
Ability to translate data and customer insights into clear segmentation, messaging, and campaign strategy.
Proven cross-functional collaboration with Customer Success, Sales, Product Marketing, and Ops partners.
Excellent writing and editing skills, with an ability to communicate value clearly and credibly to customers.
Strong project management skills and ability to execute in a fast-paced, deadline-driven environment.
Comfort operating with ambiguity and building scalable programs from early stages through optimization.
While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.
The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together!
All your information will be kept confidential according to EEO guidelines.
At Ensora Health, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.
We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.
We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.
Ensora Health is an equal opportunity employer.
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