Key Facts

Remote From:

Full time

Senior (5-10 years)

German

Hard Skills

Business Development Influencer Marketing Campaign Management TikTok Marketing Instagram Marketing Marketing Performance Measurement And Management Media Production YouTube Marketing Cost Allocation Campaign Management Marketing Campaign Management Brand Management A/B Testing Cross-Functional Collaboration Beneficial Ownership Agile Software Development

Other Skills

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People Management
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Team Management

Roles & Responsibilities

Proven experience in influencer marketing, including strategy development and execution
Strong leadership experience with managing a team (6 direct reports) and cross-functional collaboration with Brand, Performance Marketing, and Creative teams
Experience with multi-channel influencer campaigns (Instagram, TikTok, YouTube) including channel testing, creator segmentation, and budget allocation
Data-driven mindset with strong performance tracking, optimization, and decision-making based on data

Requirements:

Own influencer marketing strategy and expand beyond Instagram to TikTok and YouTube through channel testing, creator segmentation, and budget allocation to become a central revenue driver
Build and manage long-term creator partnerships from scouting and negotiation to ongoing relationship management across brands
End-to-end campaign management including briefing, execution, performance tracking, and continuous optimization using data-driven insights
Lead and develop 6 direct reports (including working students), fostering an AI-first and experimentation culture in close collaboration with Brand, Performance Marketing, and Creative teams

celebrate company

About celebrate company

We are different - we are celebrate! Celebrate company was founded in 2021 - out of our heart and origin kartenmacherei, which was born in 2010. The new celebrate group has companies such as kartenmacherei, faireparterie, celebrate Apps, celebrate digital printing, Atelier Rosemood and Mintkind. Today we are about 500 people from 24 nations and come together as one team at 5 locations across Europe. We are spread all over Germany from Munich to Hamburg and are now also represented in France. We develop and produce digital services and stationery products under one roof of the celebrate universe. OUR MISSION: We help people to turn their meaningful moments in life into wonderful memories - so they can share them, gift them or enjoy them over and over again. That's why we get up every day, why we create unique products and outstanding services. OUR UNIVERSE: KARTENMACHEREI: is the heart of celebrate and at the same time our root. Whether wedding invitation, holiday calendar or baby poster - kartenmacherei stands for loving design, high quality products and exceptional service. See also fairparterie (for our french customer). CELEBRATE APPS: celebrate photo and celebrate print are our photo cloud solutions that can be used to easily share images and transform them into high-quality print products CELEBRATE DIGITAL PRINTING: Our long-term printing partner has been part of the celebrate family since 2020. We have thus united the entire value chain under one roof. ATELIER ROSEMOOD: The French market leader Atelier Rosemood has been part of the celebrate universe since 2022. The French company has been conquering the birth card market with its own print shop in Nantes since 2010 MINTKIND: The love brand from Hamburg has been part of the celebrate group since 2022. Mintkind emerged in 2016 from the creative urge of the then pregnant founder, who wanted to capture the first magical year of her child's life with lovingly designed products.

Founded: 2018

Company size: 501 - 1000

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Job description

Wir schaffen bleibende Erinnerungen durch wunderschöne Papeterie- und Fotoprodukte.

Die kartenmacherei, Teil der celebrate company, ist der führende E-Commerce-Anbieter für schöne und individuelle Papeterieprodukte in der DACH-Region. Mit unseren schnellwachsenden Marken faireparterie und Atelier Rosemood begeistern wir unsere Kund:innen auch im französischen Markt mit hochwertigen und liebevoll gefertigten Karten, Fotobüchern und Fotokalendern.

Wir suchen eine:n Teamlead Influencer Marketing (m/w/d) für unser Marketing-Team, um Influencer Marketing mit Fokus auf unsere Marken kartenmacherei und Atelier Rosemood zu einem zentralen Umsatzkanal auszubauen. Diese Rolle bietet echte Ownership in einer Funktion mit großem Potenzial — mit Raum, Influencer Marketing zu professionalisieren, zu skalieren und als strategischen Kanal zu gestalten. Die Position ist remote innerhalb Deutschlands.

Deine Rolle

Ownership der Influencer-Marketing-Strategie, Übernahme bestehender Aktivitäten (hauptsächlich auf Instagram) bei gleichzeitiger Erschließung weiterer Kanäle und Möglichkeiten (z. B. TikTok oder YouTube), einschließlich Kanaltests, Creator-Segmentierung und Budgetallokation, um die Funktion zu einem zentralen Umsatztreiber zu skalieren
Aufbau und Steuerung langfristiger Creator-Partnerschaften von Scouting und Verhandlung bis hin zur Beziehungspflege über unsere Marken hinweg
End-to-End-Kampagnenmanagement inklusive Briefing, Umsetzung, Performance-Tracking und kontinuierlicher Optimierung auf Basis datengestützter Erkenntnisse
Führung und Entwicklung von 6 Direct Reports (inkl. Werkstudent:innen), Förderung einer AI-first- und experimentierfreudigen Kultur in enger cross-funktionaler Zusammenarbeit mit Brand, Performance Marketing und Creative Teams

Deine Benefits

Wir schätzen Flexibilität: Flexible Remote-Arbeit, Teilzeitoptionen, moderne Hardware (Macbooks), kollaborative Büroflächen (Flex Desks)
Wir begrüßen New Work: Agile Arbeitsweise, Fair Pay, Kompetenz- und Führungsmodelle
Wir möchten, dass es dir gut geht: Nilo.health, Corporate Benefits, JobRad, Workations, Sabbaticals, 30 Tage bezahlter Urlaub sowie dein persönliches Benefit nach Wahl: Wellpass, Hansefit oder das DB-Jobticket
Wir wollen mit dir wachsen: Interne Weiterbildung, Coaching, regelmäßige Feedback- und Wachstumsprozesse, flexible externe Lernmöglichkeiten
Wir sind ein Team: Office-Frühstück und Lunch, (freiwillige) Events, Remote Team-Building, Office Dogs, und exklusive Family & Friends-Rabatte