Paid Media Specialist (SEM & LinkedIn Ads)

About Easygenerator

Easygenerator is a fast-growing EdTech scale-up transforming how teams share knowledge. We build award-winning e-learning software used by global enterprises, and we’re just getting started. We’re an AI-first company, using cutting-edge tools both in our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.

What You’ll Do

• Own and manage multilingual SEM campaigns across Google Ads and Microsoft Bing, ensuring performance across key global markets.

• Plan, execute, and optimize LinkedIn Ads campaigns to drive demand generation among our target ICPs.

• Manage and optimize paid media budgets exceeding €500K annually, ensuring strong ROI and efficient spend across channels.

• Drive conversion rate optimization (CRO) initiatives by running A/B tests on landing pages and website flows to improve conversion from paid traffic to pipeline.

• Build reporting frameworks that connect paid media performance to pipeline and revenue, moving beyond vanity metrics like impressions and clicks.

• Collaborate closely with BDRs, Sales, and Product Marketing to align paid campaigns with ICP targeting, messaging, and revenue goals.

• Conduct keyword research, competitive analysis, and audience segmentation to continuously improve campaign performance across markets.

• Monitor and optimize campaigns using data-driven insights, ensuring continuous improvement in lead quality and conversion rates.

• Leverage automation and AI tools to improve campaign efficiency, reporting workflows, and performance insights.

What You’ll Bring

• 5+ years of hands-on experience in paid media management, with deep expertise in Google Ads and LinkedIn Ads.

• Proven experience managing large paid media budgets (€500K+) with a strong focus on efficiency and measurable ROI.

• Experience running multilingual B2B campaigns across multiple markets (SaaS or tech environments preferred).

• A demand generation mindset, focused on driving pipeline and revenue rather than just traffic.

• Strong analytical and data skills, with the ability to build dashboards, interpret attribution models, and derive actionable insights.

• Solid understanding of ICP targeting, buyer journeys, and B2B marketing funnels, enabling meaningful collaboration with Sales and Product Marketing teams.

• Hands-on experience with conversion rate optimization and A/B testing for landing pages and website flows.

• Advanced knowledge of tracking, Google Tag Manager, and attribution frameworks.

• Experience working in a SaaS, tech, or scale-up environment is strongly preferred.

• Familiarity with AI-driven tools and automation platforms to enhance marketing performance.

• Excellent English communication skills, both written and spoken.

• Fluency in German, French, or Spanish is a plus.

• Experience collaborating with BDRs or Sales teams in pipeline-focused or account-based marketing environments is an advantage.

Tools You’ll Work With

• Paid channels: Google Ads, Microsoft Bing, LinkedIn Campaign Manager

• CRM & analytics: Salesforce, Google Analytics, PowerBI / Tableau

• Attribution & revenue intelligence: DreamData, HockeyStack, or similar

• CRO & session analytics: Mouseflow, Hotjar, or similar

• Keyword research & competitive intelligence: SEMrush / Ahrefs

• Familiarity with LLM optimization (AI Overviews, ChatGPT, Perplexity) is an advantage.

Ready to Join Us?

If you're excited about driving pipeline and revenue through paid media in a fast-growing SaaS company, we’d love to hear from you.

Apply now and help scale Easygenerator’s next phase of growth!