Lifecycle Marketer (967)

Flournoy Health Systems is seeking a strategic and detail-oriented Email & Lifecycle Marketing Manager to lead the development, execution, and optimization of email and lifecycle campaigns across a portfolio of homecare brands. This role will play a critical part in enhancing lead nurturing, caregiver engagement, and improving conversion at every stage of the customer journey.

You will work cross-functionally with creative, content, paid media, and operations teams to translate insights into impactful, performance-driven campaigns. Your focus will include building, automating, and optimizing workflows, lead scoring, email and SMS flows, nurture sequences, and personalized messaging that fuel strategic growth and long-term customer loyalty. In order to be successful in this role you must have 100% fluency in Hubspot 

Key Responsibilities:

1. Email , SMS & Automation Strategy

• Develop and execute a comprehensive email and lifecycle marketing strategy across multiple brands and audiences.

• Build segmented journeys, nurture campaigns, and trigger-based flows tailored to lead, prospects, referral sources,  clients and caregivers.

• Collaborate with the Director of Marketing and Advertising & Paid Media Manager to align lifecycle initiatives with quarterly marketing goals and broader business objectives.

2. Execution & Campaign Management

• Create and deploy email and sms campaigns (promotional, transactional and re-engagement using Hubspot.

• Work with the design and content team to ensure on-brand, high-performing email creatives.

• Partner with intake, sales, and people and culture teams to ensure aligned communication across touchpoints.

• Conduct regular A/B testing on subject lines, content, send times, and CTAs to improve engagement and conversion rates.

3.  Compliance & Deliverability

• Ensure email programs adhere to HIPAA, CAN-SPAM, and GDPR compliance where applicable.

• Maintain email health through proper list hygiene, opt-in practices, and deliverability monitoring.