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Digital Program Manager, Spanish Language Programming

Roles & Responsibilities

  • 4+ years of social media experience in agency or brand settings, including 2+ years in a management or program coordination role
  • Bilingual proficiency in Spanish and English, with fluency in both written and spoken communication, able to tailor messaging to Latino creators and audiences depending on client goals
  • Proven track record of managing teams and client relationships in a fast-paced environment
  • Strong understanding of TikTok, Instagram, Facebook, and YouTube content strategies; experience with performance tracking, reporting, and data analysis

Requirements:

  • Lead and develop a team of social media strategists to execute programs, providing regular coaching, feedback, and professional development opportunities to drive content excellence and team performance
  • Monitor content output and performance across client social media accounts, tracking audience data, engagement metrics, and campaign effectiveness
  • Manage program operations, including budgets, onboarding social media managers, and collaborating with internal departments to optimize programs
  • Produce comprehensive client-facing reports, lead weekly client meetings, and maintain proactive communication with clients for day-to-day program needs

Job description

We are seeking an experienced and motivated individual to join Vocal Media's team!

As a Digital Program Manager, Spanish Language Programming, you'll oversee day-to-day operations of client social media programs, managing a dedicated team of social media managers while ensuring seamless program execution and client satisfaction. You'll serve as the primary operational lead for client accounts, balancing staff management, program logistics, client communication, and strategic guidance. This role requires strong leadership skills, operational excellence, and the ability to maintain high-quality deliverables while fostering team growth and client relationships. This is a full-time position through November 2026, with the opportunity for extension.

Responsibilities

Staff Management & Team Development
Lead and develop a team of strategists to execute social media programs, providing regular coaching, feedback, and professional development opportunities to drive content excellence and team performance;
Monitor content output and performance across client social media accounts, working closely with team members to track audience data, engagement metrics, and campaign effectiveness;
Foster a positive, inclusive team culture by promoting collaboration, recognizing achievements, and motivating team members to perform at their best while maintaining high standards of work quality.

Program Operations & Administration
Manage program operations, including tracking budgets, analyzing content and audience trends, and hiring and onboarding social media managers;
Collaborate with internal departments on administrative requirements and tools to execute and optimize programs.

Client Relationship Management
Produce comprehensive client-facing reports that showcase program performance, highlight key metrics, provide strategic insights, and demonstrate ROI across social media initiatives;
Lead weekly client meetings, presenting program updates, facilitating strategic discussions, and serving as the primary point of contact for day-to-day program needs;
Maintain consistent and proactive communication with clients, responding to inquiries promptly and providing regular program updates that keep stakeholders informed and engaged.

Qualifications
  • 4+ years of social media experience in agency or brand settings, including 2+ years in a management or program coordination role
  • Bilingual proficiency in Spanish and English, with fluency in both written and spoken communication, with an ability to tailor messaging to Latino creators and audiences depending on client goals.
  • Experience managing social media accounts
  • Proven track record of managing teams and client relationships in a fast-paced environment
  • Experience with social impact campaigns and purpose-driven brand initiatives
  • Strong understanding of TikTok, Instagram, Facebook, and YouTube content strategies
  • Experience with performance tracking, reporting, and data analysis
  • Familiarity with AI tools and workflow optimization preferred

  • Benefits
  • Health insurance covered at 90% for full time employees; Dental and Vision available
  • Unlimited PTO and sick leave
  • 401(k) plan & company contribution
  • Completely virtual work environment & one-time home office set up reimbursement, as well as home wifi stipend
  • Work in any timezone within the continental U.S.
  • Vocal Media is committed to developing leaders, policies, and a team culture that embraces diversity and enhances equity. We believe that differences in backgrounds, experiences, and identities lead to healthier organizations and stronger teams. We recognize that our success requires commitment to obtaining and retaining a diverse staff that provides the highest quality services to our clients and creators. Vocal is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, economic status, sexual orientation, veteran status, gender identity or expression, ethnic identity, or disability, or any other legally protected basis. Vocal is committed to providing accommodations to individuals with disabilities in the hiring process and on the job, as required by applicable law. Vocal will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.

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