Marketing Automation UX Designer

About us:

WEX is an innovative payments and technology company at the forefront of a rapidly evolving landscape. We aim to simplify the business of running a business, empowering our customers to focus on what they love while reducing complexity and worry. As we strive to build a unified, world-class user experience, we are embracing emerging technologies—particularly AI, machine learning, and generative models—to reimagine our products and services from the customer’s perspective.

About the Role:

As a Marketing Automation UX Designer, you will sit at the intersection of marketing strategy, data architecture, and user-centric design. Your goal is to transform complex automated workflows into seamless, intuitive experiences for both the internal teams managing the platforms and the end customers receiving the communications.

You won't just be "making things look pretty"; you will be designing the logic, and personalization of the customer journey to ensure every automated touchpoint feels personal and frictionless.

How you'll make an impact:

• Workflow Visualization: Design the visual logic for complex automated "drip" campaigns, ensuring branching logic is clear and user-friendly for stakeholders to review.

• Email & Landing Page Design: Create high-converting, responsive designs for automated emails, SMS, and dynamic landing pages, focusing on accessibility and brand consistency.

• A/B Testing & Optimization: Design experiments to test variables like timing, CTAs, and layout. Use data-driven insights to iterate on automated flows.

• Tool Management: Work within Salesforce Marketing Cloud to ensure design assets are technically compatible with the automation engine.

• Data Translation: Collaborate with data analysts to use behavioral triggers (e.g., "abandoned cart" or "last login") to trigger personalized UI elements.

Experience you'll bring:

• Bachelor's degree in marketing, business, or a related field.

• Senior experience in marketing automation and personalization development, with demonstrated success.

• Proficiency in Figma, Adobe XD, or similar tools, plus Mobile-first design principles (Links to your portfolio provided during application process required for consideration).

• Familiarity with HTML/CSS for email; understanding of API triggers and logic.

• Hands-on experience with Salesforce Marketing Cloud, or similar tools.

• Ability to explain complex technical logic to non-technical stakeholders.

• UX Methods as Wireframing, prototyping, user testing, and behavioral psychology.

Desired qualifications & experiences:

• Increased Engagement: Proven ability to drive higher open rates and click-through rates (CTR) within automated sequences.

• Efficiency: Expertise in streamlining workflows to reduce deployment and troubleshooting time for marketing teams.

• Customer Retention: Skilled at reducing friction and churn by delivering helpful, non-intrusive automated messaging.

• Brand Cohesion: Ability to maintain a human-centric brand voice, ensuring automated interactions feel personal and authentic.