AI & Digital Experience, Director

At Syncro, our Vision is a world where all businesses thrive on enterprise-grade digital platforms - empowering them to compete, innovate and grow without limits.  We're on the lookout for collaborative individuals with diverse perspectives willing to  bring their authentic selves to a culture that prioritizes the employee and customer experiences. As a remote-first software company, we are relentlessly focused on living our core values. Please take a moment to reflect on whether you resonate with our company's core values and culture. If you believe you're ready to embark on a journey of delivering incredible customer experiences as a part of the Syncro team, then dive into the job details below!

Core Values: At Syncro we believe that companies with a strong, collaborative and inclusive culture perform better and provide a great working environment.  

Be Customer Obsessed: Prioritize our customer’s success and drive value for them

Innovate with Agility: Adapt, experiment and take risks

Deliver Results: Operate with urgency, focus and accountability

Collaborate Openly: Inclusivity of people, ideas and information

Operate with Integrity: Do the right thing through transparency and fairness

Celebrates the Wins: Illuminate accomplishments and recognize one another

Benefits Quick Overview:

• Pay Range: $155k - $200k (Targeting $175k) 
• Remote first: We are the PIONEERS of “work from home” - remote work is all we have ever done and we do it well!  Our team members are all over the globe working from home and striking an awesome balance in their lives.
• Equity Appreciation Program: Syncro offers an equity program that everyone participates in
• Unlimited PTO: With a 2 week annual minimum, Syncro wants you to take time when you need it.
• 401k Plan: A hassle free plan with a 2.5% company match of your annual salary.
• Health Insurance: Syncro covers 95% of the monthly premiums for you and your dependents. Plus our plans have extremely low deductibles and out of pocket costs that don't sacrifice great coverage for you or your family anywhere in the US.
• Parental Leave: Up to 6 weeks paid parental leave so you can focus on the new addition to your family

And more!: Ask us about our other benefits like Pet Insurance, Flexible Spending Accounts, 100% employer paid Short Term Disability, and Ultra-Remote Work.

The Opportunity:

At Syncro, we don’t just build software for IT teams; we build the tools that empower them to scale. Our website shouldn’t just describe that value. It should create it.

We are looking for a Director of AI & Digital Experience to transform the Syncro website into an intelligent, value-creation engine. This isn’t a content publishing role or a traditional web management position. You will own the end-to-end digital architecture that turns curious visitors into high-intent, informed buyers. 

By leveraging AI-enabled journeys, interactive product experiences, and intelligent qualification systems, you will ensure our prospects feel the power of Syncro’s platform before they ever speak to us directly.

What You'll Be Doing:

• Architect the Future of Buying: You will design the digital journey from first click to high-intent action, moving prospects through product narratives and guided AI exploration flows.
• Product-First Experiences: You will own our experience-led strategy, implementing platforms that create interactive demos and libraries that show (not just tell) what Syncro can do.
• Scale Intelligence: You will deploy AI qualification systems to educate and route visitors, ensuring our qualification feels like a helpful concierge service rather than a gatekeeper.
• AI Enablement Layer: You’ll build automated demo scripts, voiceovers, and personalized segments, treating AI as a core architectural layer of our digital presence.
• Continuous Evolution: Operating a disciplined CRO program, you’ll treat the website as a living product, running constant experiments to refine demo placements and interactive flows.

What You’ll Own:

1. Prospect Journey Architecture: Designing how prospects move through product narratives, proof points, and qualification.
2. Interactive Product Systems: Implementing and managing self-guided tours, demo libraries, and contextual product experiences.
3. AI Qualification & Routing: Designing the logic that connects digital engagement to our sales pipeline via intelligent conversational AI.
4. Automation Strategy: Leveraging LLMs to accelerate content refinement, personalization, and experience segmentation.
5. Performance & Measurement: Partnering with RevOps to track how digital intelligence drives revenue, pipeline influence, and deal volume.

Who You Are:

• A Systems Thinker: You see the big picture of how different tools (demos, AI, CMS, CRM) integrate to create one coherent, frictionless user experience.
• Product-Led Mindset: You believe the best way to sell software is to let people use it. You’re obsessed with lowering the barrier to entry for product understanding.
• AI-Native: You don't just use AI; you build with it. Experience using LLMs to enhance digital journeys is mandatory.
• Commercial & Analytical: You aren't satisfied with "traffic" or "page views." You live for conversion lift, pipeline influence, and experiment velocity.
• Independent Driver: You are a high-output self-starter who thrives as an individual contributor. In this role, you own the full lifecycle—from architecting the high-level strategy to executing the technical work yourself. You don't need a team to report to you to get things done; you are the engine.

Must Have Skills:

• 6–10 years in digital experience, web product management, or growth marketing
• Proven track record of owning a website roadmap tied to measurable outcomes
• Some experience with interactive demo platforms (e.g., Peel, Navattic, Walnut) and AI qualification tools (e.g., 1Mind).
• Deep fluency in AI automation (Claude, ChatGPT) for content and experience creation.
• A structured discipline for experimentation and CRO.
• Experience in B2B SaaS (specifically the IT space is a major plus).

Interview Process: At Syncro we believe in transparency and providing candidates with as much information as possible so you can make an informed decision during your job search. Below are the steps of the interview process you can expect:

• Initial Zoom call with HR
• Hiring Manager Interview
• CRO Interview

Presentation Interview

We value the opportunity to meet our potential team members face-to-face; therefore, a live, in-person interview is a required final step before an offer is extended. Please note that this will include travel at Syncro's expense to do so.  To ensure the integrity of our team, all successful candidates will also undergo a thorough background and identity screening during the onboarding process.

AI Usage Policy for Interviews:

We encourage candidates to use AI tools to help prepare for interviews, whether that means practicing responses, researching our company, or refining your resume. That said, during live interviews, we expect all answers and interactions to come directly from you without real-time help from AI or other tools. We are not looking for perfect answers. We are looking for honest insights, real experiences, and genuine communication so we can fairly and accurately get to know you.

Company Details: If you’re curious about learning more about Syncro, read on and visit the links below.

Syncro is a B2B SaaS company with a highly collaborative and creative team serving the Managed Services Provider (MSP) industry. Picture an MSP as a company’s outsourced IT department - our platform empowers them with the tools and automation they need to run their businesses and supercharge their client services.  Our goal is to empower our customers (we call them partners) to thrive through operational excellence. We're all about making it happen together!

To see more about our product, and what it’s like to work here at Syncro, check us out online:

• Website: www.syncromsp.com
• Glassdoor: https://www.glassdoor.com/Overview/Working-at-Syncro-EI_IE4650167.11,17.htm
• LinkedIn: https://www.linkedin.com/company/syncromsp/mycompany/
• Life at Syncro Instagram: https://www.instagram.com/lifeatsyncro/